Kaos Group: Content Audit
Taking for granted what they know and not seeing what prospects need is a common challenge for experts in conveying their services and true value. After struggling to voice KGās superpowers for years, I worked with the founder to clarify a message to attract more of their ideal clients. I then reordered or rewrote some website content to reflect what we learned in a compelling and consistent way. Rapport did not design or build the website.
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