Workshop: What Drives You Crazy Makes You Great
Facilitated by Michel Neray
Hosted by Faith Seekings
Whether you are the CEO of a major corporation, a salaried employee, or an independent professional like a financial advisor, consultant or coach… what makes you different is the basis of your self-confidence, your competitive advantage in your market, and ultimately, your success in life and business.
Discovering your authentic competitive advantage is your best business-building strategy.
That’s why every business plan, every job interview, every sales letter asks, ‘what makes you different?’
How confidently can you answer that question?
In a workshop setting, participants will discover things about themselves that they never knew were so powerful and compelling:
- What is it about what you do — that you may not be aware of — that drives every aspect of your business or career, and how that makes what you do unlike (and better than) anyone in your field!
- How to make your authentic competitive advantage the centre-piece of your market position, where you have greatest leverage to attract and retain business;
- A simple way to define your differentiation based on people’s perceptions of your industry;
- How to strike up a conversation with someone that naturally brings your best point of difference into the conversation;
- and more!
The result isn’t just more clients — the result is more of the right clients.
 Michel Neray, Essential Message Michel Neray has a science undergraduate degree from the University of Waterloo and over 25 years of experience as an award-winning copywriter, an Internet pioneer, a tradeshow pitchman and a senior sales and marketing executive. Michel specializes in Personal branding, Sales Messaging, Differentiation, Marketing, Branding, Creative Strategy and Copywriting. He has worked with major corporations including Honda, Volvo, Upjohn, Alias-Wavefront, Nikon, The Royal Bank, The Quaker Oats Company, Marathon Brokerage, Guardian Mutual Funds, Mackenzie Financial and many, many others - big and small.
Faith Seekings, Rapport Communications & Design In.
Before setting up her hive at Rapport, Faith buzzed about Toronto demonstrating exceptional skill at design and a natural flair for marketing and business. In 2001 Faith discovered a surprising joy in business when she set out as an independent and has built the firm steadily since. As Creative Director she is able to apply her natural gifts of rapport and insight, placing her watchful eye on every creative item produced. Faith is also causing a general buzz in Toronto’s business and marketing community as an expert in her field and is swami to a growing network of wunderkind.
Faith recently expanded her expertise by becoming a certified Essential Message Consoachant. She’s both confident and excited that this methodology will help her and clients uncover their true differentiator together, verbalize it in a compelling way, creating a strong foundation to then apply to all facets of their marketing. |
