Posts Tagged ‘website design toronto’

Have You Looked at Your Website on a Smartphone?

Friday, February 17th, 2012

Some look like mini versions of the full site, but some completely break, especially older websites and Flash (on iThings). You may think people aren’t looking at your site on mobile devices but that’s absolutely wrong. Statistics show that smartphones are outnumbering plain cell phones by huge quantities now. Don’t you think ‘how quaint’ when someone pulls out a regular cell phone?

People use their mobiles to conveniently look things up as soon as it occurs to them, including your site, no matter what your business. Where are they located again? What was that guy’s name? (more…)

Celebrating Ten Years… 
Back to Basics

Friday, January 13th, 2012

Rapport celebrates it’s tenth anniversary this March which, of course, inspires much navel-gazing. I have been thinking about what got us here. What are we best at? Look how much has changed in the last 10 years! How we can continue building on that success in this changing world? (more…)

Your Website is a Sales Tool, 
Make it Work Hard.

Tuesday, December 20th, 2011

Unlike their B2C counter-parts, many B2Bs treat their websites as an online brochure. While it should showcase all that is unique about your company and express what you have to offer, it should also be treated as a lead generating tool with a focus on conversion.

Is your website pulling its weight?

In a full service marketing approach most, tools lead to the website. When we do Marketing Map sessions, invariably the website shows up as the second last and therefore most important step in a prospect’s path to that action step you want them to take to reach a sale. Does your site prompt them to take action? (more…)

Should B2Bs Think About Mobile Websites? Part I

Thursday, April 28th, 2011

Yes, most definitely. B2C companies always seem to be ahead of B2Bs when it comes to adopting new technology. While B2B companies don’t have the same opportunities as consumer-oriented companies or retails stores do, like take advantage of geo-locating on smart phones to give special offers, there are plenty of reasons to work it into your marketing arsenal.

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