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	<title>Rapport Blog &#187; social media</title>
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	<link>http://www.rapportinc.ca/blog</link>
	<description>The first and best place in graphic and web design plus marketing in Toronto.</description>
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		<title>Social Media – How to Separate Personal From Business.</title>
		<link>http://www.rapportinc.ca/blog/2010/06/social-media-%e2%80%93-how-to-separate-personal-from-business/</link>
		<comments>http://www.rapportinc.ca/blog/2010/06/social-media-%e2%80%93-how-to-separate-personal-from-business/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 12:26:17 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[All-inclusive Marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[full service marketing]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=327</guid>
		<description><![CDATA[To help keep your company and it's employees professional use of social media separate from personal, start with a plan so everyone has a clear picture of what you are trying to accomplish.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>Why B2Bs Should Care About Optimization (SEO)</title>
		<link>http://www.rapportinc.ca/blog/2010/06/why-b2bs-should-care-about-optimization-seo/</link>
		<comments>http://www.rapportinc.ca/blog/2010/06/why-b2bs-should-care-about-optimization-seo/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 19:11:51 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[All-inclusive Marketing]]></category>
		<category><![CDATA[Business Growth and Change]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[toronto. graphic design]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=280</guid>
		<description><![CDATA[Social media has created reasons to care about SEO from both ends of the spectrum. We know how prolific Google is for finding all kinds of information = if you generate content, people will find it. Second, social media makes it easy to get your content out there.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Blogging for Professional Services: Make a Plan and Make it Easy</title>
		<link>http://www.rapportinc.ca/blog/2010/05/blogging-for-professional-services-make-a-plan-and-make-it-easy/</link>
		<comments>http://www.rapportinc.ca/blog/2010/05/blogging-for-professional-services-make-a-plan-and-make-it-easy/#comments</comments>
		<pubDate>Tue, 18 May 2010 21:49:42 +0000</pubDate>
		<dc:creator>Terri Carson</dc:creator>
				<category><![CDATA[All-inclusive Marketing]]></category>
		<category><![CDATA[Big World Marketing]]></category>
		<category><![CDATA[Never Stop Learning]]></category>
		<category><![CDATA[experts as bloggers]]></category>
		<category><![CDATA[make blogging easier]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Toronto]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=253</guid>
		<description><![CDATA[Professional services firms are full of subject matter experts that can gain interest and help clients and prospects by blogging about the things that their clients care about. Except those same experts are often getting paid $500- $1,000 an hour (or more) to do client work. And if the marketing budget includes internal time…things can get really expensive, quickly. Or if the professionals in the firm don’t think blogging helps build business, the challenges can be even greater.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>They used to say it takes seven points of contact to make a sale&#8230;</title>
		<link>http://www.rapportinc.ca/blog/2010/04/they-used-to-say-it-takes-seven-points-of-contact-to-make-a-sale/</link>
		<comments>http://www.rapportinc.ca/blog/2010/04/they-used-to-say-it-takes-seven-points-of-contact-to-make-a-sale/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 18:06:01 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[All-inclusive Marketing]]></category>
		<category><![CDATA[Big World Marketing]]></category>
		<category><![CDATA[Never Stop Learning]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[ROI on marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Toronto]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=230</guid>
		<description><![CDATA[It takes many points of contact to make a sale. These include everything from your business card and websites to personal appearances and that article you wrote for an industry association. Being bombarded by so many different kinds of messages, the more the merrier (different scope and means is great) and the more consistent the better. ]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>Website Strategy Integrating Social Media</title>
		<link>http://www.rapportinc.ca/blog/2010/03/website-strategy-integrating-social-media/</link>
		<comments>http://www.rapportinc.ca/blog/2010/03/website-strategy-integrating-social-media/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 22:42:26 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[All-inclusive Marketing]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[Web3.0]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=192</guid>
		<description><![CDATA[Should website strategy be driven by social media, or should your social media activities drive your website strategy. Web 3.0 is very inspired by social media. See how the two can be integrated nicely.]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Professional Uses of Social Media Recap</title>
		<link>http://www.rapportinc.ca/blog/2009/12/professional-uses-of-social-media-%e2%80%93-a-recap/</link>
		<comments>http://www.rapportinc.ca/blog/2009/12/professional-uses-of-social-media-%e2%80%93-a-recap/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 02:13:08 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[All-inclusive Marketing]]></category>
		<category><![CDATA[Never Stop Learning]]></category>
		<category><![CDATA[brand character]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[seminar]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Toronto]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=148</guid>
		<description><![CDATA[Laurie Dillon Schalk did a seminar Dec 3, 09 for the Rapport community at the National Yacht Club in Toronto, on professional uses of social media. It started with an educating introduction into the rise of social media, the different types of platforms like social networking vs media sites, vs social bookmarking, vs blogs and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Social Media Philosophy for All-inclusive Marketing</title>
		<link>http://www.rapportinc.ca/blog/2009/11/social-media-philosophy-for-all-inclusive-marketing/</link>
		<comments>http://www.rapportinc.ca/blog/2009/11/social-media-philosophy-for-all-inclusive-marketing/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 15:00:15 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[All-inclusive Marketing]]></category>
		<category><![CDATA[business relationships]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[scott stratten]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=50</guid>
		<description><![CDATA[Getting Your Feet Wet Many of our clients are beginning to explore the world of social media, adding it into their marketing map. They&#8217;re looking to Rapport for guidance and coaching on how they should begin this, where to spend their time and efforts and how to make the best use of it. We like [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Do I Still Need a Traditional Website?</title>
		<link>http://www.rapportinc.ca/blog/2009/07/do-i-still-nedd-a-traditional-website/</link>
		<comments>http://www.rapportinc.ca/blog/2009/07/do-i-still-nedd-a-traditional-website/#comments</comments>
		<pubDate>Fri, 03 Jul 2009 18:35:59 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[Business Growth and Change]]></category>
		<category><![CDATA[all-inclu]]></category>
		<category><![CDATA[All-inclusive Marketing]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[traditional marketing]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=20</guid>
		<description><![CDATA[I have a colleague who I have coffee with when he&#8217;s in Toronto. Recently he told me how although he had been skeptical about blog ROI, once he started one the traffic to his company website went from a few a week to hundreds a day. Wow – what a great result! Then he said [...]]]></description>
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		<slash:comments>10</slash:comments>
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		<title>How is Social Media Effecting Brand Value?</title>
		<link>http://www.rapportinc.ca/blog/2009/07/how-is-social-media-effecting-brand-value/</link>
		<comments>http://www.rapportinc.ca/blog/2009/07/how-is-social-media-effecting-brand-value/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 22:31:29 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[Big World Marketing]]></category>
		<category><![CDATA[All-inclusive Marketing]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[Rapport]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[the new marketing and PR]]></category>
		<category><![CDATA[Toronto]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=16</guid>
		<description><![CDATA[I think this split in valuing is also occurring because so many people are participating in public dialogues about brands. Most of us use the internet to research before we buy and find thousands of real people's opinions and feedback. We used to just buy into whatever we were told by advertisers. Now we have much more information available to develop our own opinions. Regarding the discrepancy – perhaps the people behind 'financial market valuing' aren't paying enough attention to the public and or simply using out-moded metrics.]]></description>
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		<slash:comments>1</slash:comments>
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