<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Rapport Blog &#187; Marketing</title>
	<atom:link href="http://www.rapportinc.ca/blog/tag/marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.rapportinc.ca/blog</link>
	<description>The first and best place in graphic and web design plus marketing in Toronto.</description>
	<lastBuildDate>Tue, 31 Jan 2012 17:35:47 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Blogging for Professional Services: Make a Plan and Make it Easy</title>
		<link>http://www.rapportinc.ca/blog/2010/05/blogging-for-professional-services-make-a-plan-and-make-it-easy/</link>
		<comments>http://www.rapportinc.ca/blog/2010/05/blogging-for-professional-services-make-a-plan-and-make-it-easy/#comments</comments>
		<pubDate>Tue, 18 May 2010 21:49:42 +0000</pubDate>
		<dc:creator>Terri Carson</dc:creator>
				<category><![CDATA[All-inclusive Marketing]]></category>
		<category><![CDATA[Big World Marketing]]></category>
		<category><![CDATA[Never Stop Learning]]></category>
		<category><![CDATA[experts as bloggers]]></category>
		<category><![CDATA[make blogging easier]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Toronto]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=253</guid>
		<description><![CDATA[Professional services firms are full of subject matter experts that can gain interest and help clients and prospects by blogging about the things that their clients care about. Except those same experts are often getting paid $500- $1,000 an hour (or more) to do client work. And if the marketing budget includes internal time…things can get really expensive, quickly. Or if the professionals in the firm don’t think blogging helps build business, the challenges can be even greater.]]></description>
		<wfw:commentRss>http://www.rapportinc.ca/blog/2010/05/blogging-for-professional-services-make-a-plan-and-make-it-easy/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>They used to say it takes seven points of contact to make a sale&#8230;</title>
		<link>http://www.rapportinc.ca/blog/2010/04/they-used-to-say-it-takes-seven-points-of-contact-to-make-a-sale/</link>
		<comments>http://www.rapportinc.ca/blog/2010/04/they-used-to-say-it-takes-seven-points-of-contact-to-make-a-sale/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 18:06:01 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[All-inclusive Marketing]]></category>
		<category><![CDATA[Big World Marketing]]></category>
		<category><![CDATA[Never Stop Learning]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[ROI on marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Toronto]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=230</guid>
		<description><![CDATA[It takes many points of contact to make a sale. These include everything from your business card and websites to personal appearances and that article you wrote for an industry association. Being bombarded by so many different kinds of messages, the more the merrier (different scope and means is great) and the more consistent the better. ]]></description>
		<wfw:commentRss>http://www.rapportinc.ca/blog/2010/04/they-used-to-say-it-takes-seven-points-of-contact-to-make-a-sale/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Where Do I Start When Creating a Brand Message?</title>
		<link>http://www.rapportinc.ca/blog/2010/04/where-do-i-start-when-creating-a-brand-message/</link>
		<comments>http://www.rapportinc.ca/blog/2010/04/where-do-i-start-when-creating-a-brand-message/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 22:50:09 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[All-inclusive Marketing]]></category>
		<category><![CDATA[Big World Marketing]]></category>
		<category><![CDATA[brand character]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=226</guid>
		<description><![CDATA[A lack of consistency in marketing tools can create large gaps and even stop the trek through your marketing, on the way to your pre-sale action step. However, many businesses don't know where to even begin identifying and building their brand character. Besides hiring pros, there are a couple things you can do internally to get an idea of the right direction.]]></description>
		<wfw:commentRss>http://www.rapportinc.ca/blog/2010/04/where-do-i-start-when-creating-a-brand-message/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Right Time to Rebrand?</title>
		<link>http://www.rapportinc.ca/blog/2010/01/the-right-time-to-rebrand/</link>
		<comments>http://www.rapportinc.ca/blog/2010/01/the-right-time-to-rebrand/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 02:58:28 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[Business Growth and Change]]></category>
		<category><![CDATA[All-inclusive Marketing]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[mature business]]></category>
		<category><![CDATA[rebrand]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=164</guid>
		<description><![CDATA[You started a business a few years ago, maybe just testing the waters. When just starting ‘marketing budget’ is not in your vocabulary, but know you need basic tools like a website and business cards. So, you get them done inexpensively. Okay, that was sugar-coated: as cheap as possible and written yourself. That’s the best [...]]]></description>
		<wfw:commentRss>http://www.rapportinc.ca/blog/2010/01/the-right-time-to-rebrand/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Think of Your Marketing Tools Like a Journey to a Sale</title>
		<link>http://www.rapportinc.ca/blog/2010/01/think-of-your-marketing-tools-like-a-journey-to-a-sale/</link>
		<comments>http://www.rapportinc.ca/blog/2010/01/think-of-your-marketing-tools-like-a-journey-to-a-sale/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 02:57:20 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[All-inclusive Marketing]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[graohic design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Toronto]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=160</guid>
		<description><![CDATA[When we start from the beginning with a new client we create a number of pieces at once. But as a brand matures, marketing tools are often created one item at a time. This can be a problem if we think of them in isolation, when in reality each is likely to be part of [...]]]></description>
		<wfw:commentRss>http://www.rapportinc.ca/blog/2010/01/think-of-your-marketing-tools-like-a-journey-to-a-sale/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Something Fun and Creative for a Holiday Greeting</title>
		<link>http://www.rapportinc.ca/blog/2009/12/something-fun-and-creative-for-a-holiday-greeting/</link>
		<comments>http://www.rapportinc.ca/blog/2009/12/something-fun-and-creative-for-a-holiday-greeting/#comments</comments>
		<pubDate>Sun, 20 Dec 2009 18:22:55 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[All-inclusive Marketing]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[Making a Youtube Video]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Toronto]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=154</guid>
		<description><![CDATA[Creating A Special Holiday Card This year at Rapport we decided to use our talent and resources to do something special for our holiday card. It allowed us to be purely creative – it didn’t have to be practical or stay within a budget. We did it with the help of regular partners like Doug [...]]]></description>
		<wfw:commentRss>http://www.rapportinc.ca/blog/2009/12/something-fun-and-creative-for-a-holiday-greeting/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Social Media Philosophy for All-inclusive Marketing</title>
		<link>http://www.rapportinc.ca/blog/2009/11/social-media-philosophy-for-all-inclusive-marketing/</link>
		<comments>http://www.rapportinc.ca/blog/2009/11/social-media-philosophy-for-all-inclusive-marketing/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 15:00:15 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[All-inclusive Marketing]]></category>
		<category><![CDATA[business relationships]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[scott stratten]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=50</guid>
		<description><![CDATA[Getting Your Feet Wet Many of our clients are beginning to explore the world of social media, adding it into their marketing map. They&#8217;re looking to Rapport for guidance and coaching on how they should begin this, where to spend their time and efforts and how to make the best use of it. We like [...]]]></description>
		<wfw:commentRss>http://www.rapportinc.ca/blog/2009/11/social-media-philosophy-for-all-inclusive-marketing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Moving Means Change</title>
		<link>http://www.rapportinc.ca/blog/2009/11/moving-means-change/</link>
		<comments>http://www.rapportinc.ca/blog/2009/11/moving-means-change/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 15:01:18 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[Business Growth and Change]]></category>
		<category><![CDATA[business growth]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=40</guid>
		<description><![CDATA[Moving = Change Now is a good time for review There are several issues to address when you&#8217;re moving into a new office space. For example, you&#8217;ll need to consider having your stationery updated, perhaps a new sign made for the hallway or building, or beside the elevator, etc. The fact that you are moving, [...]]]></description>
		<wfw:commentRss>http://www.rapportinc.ca/blog/2009/11/moving-means-change/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Getting Your Marketing Done</title>
		<link>http://www.rapportinc.ca/blog/2009/09/getting-your-marketing-done/</link>
		<comments>http://www.rapportinc.ca/blog/2009/09/getting-your-marketing-done/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 15:43:39 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[Business Growth and Change]]></category>
		<category><![CDATA[All-inclusive Marketing]]></category>
		<category><![CDATA[graphic des]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[priorities]]></category>
		<category><![CDATA[time-management]]></category>
		<category><![CDATA[Toronto]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=30</guid>
		<description><![CDATA[Throughout my years in business I have noticed some clients have more difficulty than others in getting their marketing done. What seems like a small bit of feedback takes months. One in particular teases me and himself for my having to nag him regularly for feedback or direction. I asked him just today what holds [...]]]></description>
		<wfw:commentRss>http://www.rapportinc.ca/blog/2009/09/getting-your-marketing-done/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Diversifying with Consistency</title>
		<link>http://www.rapportinc.ca/blog/2009/05/diversifying-with-consistency/</link>
		<comments>http://www.rapportinc.ca/blog/2009/05/diversifying-with-consistency/#comments</comments>
		<pubDate>Tue, 12 May 2009 18:47:18 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[All-inclusive Marketing]]></category>
		<category><![CDATA[consistency]]></category>
		<category><![CDATA[Graph]]></category>
		<category><![CDATA[integrating social media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=6</guid>
		<description><![CDATA[Your marketing efforts should be spread across a few different communication channels to better your chances of effectively reaching your target audience. Sounds pretty obvious, doesn&#8217;t it? Just common sense. Create a brochure, place an ad here, send an e-newsletter there, sprinkle on some networking, and mix it all together with your bi-monthly blog. A [...]]]></description>
		<wfw:commentRss>http://www.rapportinc.ca/blog/2009/05/diversifying-with-consistency/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

