‘Tis the season… Fall and Spring host a lot of Tradeshows. They may seem old-fashioned but it’s still a great way to get in front of a specific group of people. However, many companies spend pots of money to participate, but miss the key ingredients to making the entire investment a success. Yes, it increases your overall cost, but you’re much more likely to get a return on investment if you do these five things. (more…)
Posts Tagged ‘graphic design’
Make Your Tradeshow a Sales Success!
Monday, October 3rd, 2011Getting Your Team Onboard With Your Brand
Monday, August 29th, 2011We hear many people express frustration that their employees, particularly their salespeople don’t utilize the brand properly. They don’t see the point; they use the Word default instead of the corporate font. They don’t like the brochures so just don’t take them, or there’s cowboys who go off and create their own brochure. It’s frustrating when you’ve put a lot of money and effort into creating the brand and materials. (more…)
Behind The Cost of Search Engine Optimization and PayPerClick
Friday, July 22nd, 2011Many firms offer SEO and PPC advertising, either as their specialty or a value-add service (like Rapport does). Most price it the same way – an ongoing monthly cost, and it can seem high. So, clients and marketers wonder what goes into that cost.
Panel Discussion Recap: Driving Corporate Growth Through Your Brand
Tuesday, June 28th, 2011We had a great seminar last Tuesday morning (June 21, 2011) with panelists Bruce Croxon, the founder of Lavalife, Joseph Pileggi, Director of Client Services at Thomson, Rogers Barristers and Solicitors, Terri Carson, Brand & Marketing Strategist, Rapport, Sandra McEwan, Vice President, Valuations Practice, PricewaterhouseCoopers LLP and moderator Faith Seekings – shown from left to right below.
They started out by sharing some of their own experiences and perspectives on branding and marketing.
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Don’t Be Afraid to Focus
Monday, June 20th, 2011Finding your ideal client and marketing specifically to them.
One of the many components that goes into a good marketing strategy is defining the ideal client. There are many ways to do this. A starting point is to identify whom you consider your best clients currently – the ones you want more of – and ask yourself why they are the best. (more…)
How to keep your design project on time and on budget
Wednesday, May 25th, 2011Plan Carefully and Measure Often
Most people think of design work as fun and freewheeling, but, like any other “product” the design process has a beginning, lots of steps in the middle, and an end. The key to keeping design projects on time and on budget is to plan what the steps are and when they will occur before you start the work. Here are some of the steps you should follow to keep things on track:
Can Good Design Have A Positive Impact On Your Bottom Line?
Tuesday, May 17th, 2011There’s an adage in the communications industry that goes: “Everybody is an art director”. With today’s desktop publishing technology, its very easy for almost anyone to believe that they can design their own brand identity, corporate brochure, web site or whatever communications tools they need to move their business forward. (more…)
Should B2Bs Think About Mobile Websites? Part II
Tuesday, May 10th, 2011Does the Content Have to Change?
I know in my last blog I said content didn’t have to change for mobile, but it warrants consideration. Ideally you’d only update content in one place and see it magically appear across-the-board, but you might consider the opportunities afforded by the different behaviours of mobile surfers. (more…)
Building Rapport Through Excellent Account Management
Thursday, April 21st, 2011Client service excellence isn’t about doing what no one else can do; it’s about doing what anyone can do, but doesn’t. – Leo Bottary, Vice President, Public Affairs at Vistage International
This statement is a good summation of the attitude I have carried with me throughout my 30+ years working as a client service/account manager in print, design firm and marketing agency scenarios.
What does ‘rapport’ mean to you?
Thursday, January 27th, 2011An Internal Rapport Contest – Weekend in Niagara-on-the-Lake
Rapportians like going a little nuts sometimes, having fun, getting their creative on. This means exercises that don’t have to be as business practical as client-work. Bill Tibbles had a fantastic idea – a competition to create a poster that depicts the notion of rapport, with the winner getting a weekend in Niagara-on-the-Lake on Rapport.
It’s got everyone excited and has ignited a bit of healthy competitiveness.
