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	<title>Rapport Blog &#187; Graph</title>
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	<description>The first and best place in graphic and web design plus marketing in Toronto.</description>
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		<title>Top Marketing Challenges of B2Bs</title>
		<link>http://www.rapportinc.ca/blog/2009/05/top-marketing-challenges-of-b2bs/</link>
		<comments>http://www.rapportinc.ca/blog/2009/05/top-marketing-challenges-of-b2bs/#comments</comments>
		<pubDate>Tue, 19 May 2009 18:44:38 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[Big World Marketing]]></category>
		<category><![CDATA[all-incl]]></category>
		<category><![CDATA[All-inclusive Marketing]]></category>
		<category><![CDATA[Graph]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[market-share]]></category>
		<category><![CDATA[marketin]]></category>
		<category><![CDATA[Toronto]]></category>

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		<description><![CDATA[B2Bs Have a LOT More Competition Think about how few soft drinks struggle for market-share compared with how many accounting firms, IT support or financial services companies compete in just one city. Differentiation for the B2B company is a daunting task. The key to success is finding out what makes the B2B really special. Trust [...]]]></description>
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		<title>Diversifying with Consistency</title>
		<link>http://www.rapportinc.ca/blog/2009/05/diversifying-with-consistency/</link>
		<comments>http://www.rapportinc.ca/blog/2009/05/diversifying-with-consistency/#comments</comments>
		<pubDate>Tue, 12 May 2009 18:47:18 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[All-inclusive Marketing]]></category>
		<category><![CDATA[consistency]]></category>
		<category><![CDATA[Graph]]></category>
		<category><![CDATA[integrating social media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[websites]]></category>

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		<description><![CDATA[Your marketing efforts should be spread across a few different communication channels to better your chances of effectively reaching your target audience. Sounds pretty obvious, doesn&#8217;t it? Just common sense. Create a brochure, place an ad here, send an e-newsletter there, sprinkle on some networking, and mix it all together with your bi-monthly blog. A [...]]]></description>
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