We had a great seminar last Tuesday morning (June 21, 2011) with panelists Bruce Croxon, the founder of Lavalife, Joseph Pileggi, Director of Client Services at Thomson, Rogers Barristers and Solicitors, Terri Carson, Brand & Marketing Strategist, Rapport, Sandra McEwan, Vice President, Valuations Practice, PricewaterhouseCoopers LLP and moderator Faith Seekings – shown from left to right below.
They started out by sharing some of their own experiences and perspectives on branding and marketing.
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One of the many components that goes into a good marketing strategy is defining the ideal client. There are many ways to do this. A starting point is to identify whom you consider your best clients currently – the ones you want more of – and ask yourself why they are the best. (more…)
If you want to create a website that is strategically smart AND helps you get better search engine (Google) rankings, we have come up with 10 things you should do to make your website a success.
This list is a blend of overriding principles for site creation and best practices for SEO. Use it for a site refresh, or site creation.
There’s an adage in the communications industry that goes: “Everybody is an art director”. With today’s desktop publishing technology, its very easy for almost anyone to believe that they can design their own brand identity, corporate brochure, web site or whatever communications tools they need to move their business forward. (more…)
I know in my last blog I said content didn’t have to change for mobile, but it warrants consideration. Ideally you’d only update content in one place and see it magically appear across-the-board, but you might consider the opportunities afforded by the different behaviours of mobile surfers. (more…)
Common wisdom in the sophisticated world of B2C marketing is “If you build something without fully understanding what the customer wants, you are probably not going to sell as much of it as you like”.
Yes, most definitely. B2C companies always seem to be ahead of B2Bs when it comes to adopting new technology. While B2B companies don’t have the same opportunities as consumer-oriented companies or retails stores do, like take advantage of geo-locating on smart phones to give special offers, there are plenty of reasons to work it into your marketing arsenal.
Client service excellence isn’t about doing what no one else can do; it’s about doing what anyone can do, but doesn’t. – Leo Bottary, Vice President, Public Affairs at Vistage International
This statement is a good summation of the attitude I have carried with me throughout my 30+ years working as a client service/account manager in print, design firm and marketing agency scenarios.
