Rapport celebrates it’s tenth anniversary this March which, of course, inspires much navel-gazing. I have been thinking about what got us here. What are we best at? Look how much has changed in the last 10 years! How we can continue building on that success in this changing world? (more…)
Posts Tagged ‘full service marketing’
Celebrating Ten Years… Back to Basics
Friday, January 13th, 2012Great Design & Communication Is All About the People
Tuesday, October 18th, 2011One of the things that we learn very early on in the communications industry is of the existence of a trend pattern. It goes by many different names, but we call it the 80/20 Factor. In a nutshell, it states that at any given time in our industry, 80% of design and communications will not be as strategically correct or well executed as the smaller 20% of work that is truly relevant and appealing to its target audience. (more…)
Make Your Tradeshow a Sales Success!
Monday, October 3rd, 2011‘Tis the season… Fall and Spring host a lot of Tradeshows. They may seem old-fashioned but it’s still a great way to get in front of a specific group of people. However, many companies spend pots of money to participate, but miss the key ingredients to making the entire investment a success. Yes, it increases your overall cost, but you’re much more likely to get a return on investment if you do these five things. (more…)
Getting Your Team Onboard With Your Brand
Monday, August 29th, 2011We hear many people express frustration that their employees, particularly their salespeople don’t utilize the brand properly. They don’t see the point; they use the Word default instead of the corporate font. They don’t like the brochures so just don’t take them, or there’s cowboys who go off and create their own brochure. It’s frustrating when you’ve put a lot of money and effort into creating the brand and materials. (more…)
Panel Discussion Recap: Driving Corporate Growth Through Your Brand
Tuesday, June 28th, 2011We had a great seminar last Tuesday morning (June 21, 2011) with panelists Bruce Croxon, the founder of Lavalife, Joseph Pileggi, Director of Client Services at Thomson, Rogers Barristers and Solicitors, Terri Carson, Brand & Marketing Strategist, Rapport, Sandra McEwan, Vice President, Valuations Practice, PricewaterhouseCoopers LLP and moderator Faith Seekings – shown from left to right below.
They started out by sharing some of their own experiences and perspectives on branding and marketing.
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Don’t Be Afraid to Focus
Monday, June 20th, 2011Finding your ideal client and marketing specifically to them.
One of the many components that goes into a good marketing strategy is defining the ideal client. There are many ways to do this. A starting point is to identify whom you consider your best clients currently – the ones you want more of – and ask yourself why they are the best. (more…)
The 10 Laws of Website Creation in 2011
Wednesday, June 15th, 2011If you want to create a website that is strategically smart AND helps you get better search engine (Google) rankings, we have come up with 10 things you should do to make your website a success.
This list is a blend of overriding principles for site creation and best practices for SEO. Use it for a site refresh, or site creation.
Can Good Design Have A Positive Impact On Your Bottom Line?
Tuesday, May 17th, 2011There’s an adage in the communications industry that goes: “Everybody is an art director”. With today’s desktop publishing technology, its very easy for almost anyone to believe that they can design their own brand identity, corporate brochure, web site or whatever communications tools they need to move their business forward. (more…)
