Companies insist on letting a web development company “design” their website are like companies that used to give the design of their annual report to a their print shop to layout and “design” – ug! (no offence to my printer friends). And there have always been freelancers willing and able to undercut the prices of studios – okay, it may be cheaper, but at what risk?

When comparing the cost, compare apples to apples – or oranges. Freelancers give you a lower cost, but you’re in the hands of one single supplier, with no back up, and an even iffier connection to additional resources like copywriting, etc. And the difference between copywriters? Don’t get me started…

For companies that want to guarantee that their customers have a positive experience of their brand, PLEASE use a design firm that simply won’t let you do it wrong. This means a company that knows back end, front end, and all the ends in between. Why only yesterday I received a special “market update” from a client. I knew she was sending it, and opened it enthusiastically, only to find out that with my browser (Safari on a Mac), I couldn’t read it!

My reaction? I clicked away and when it was resent didn’t bother opening it.

In this age of ADD client attention, never risk that your customer, or potential customer leaves with a click. Go with a supplier you trust that gives you full service and operates by honorable pricing and quoting principles. Believe me, the difference will show in how your website works and how your customers experience it!