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	<title>Rapport Blog &#187; Uncategorized</title>
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	<link>http://www.rapportinc.ca/blog</link>
	<description>The first and best place in graphic and web design plus marketing in Toronto.</description>
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		<title>Blog Posts versus White Papers</title>
		<link>http://www.rapportinc.ca/blog/2011/10/blog-posts-versus-white-papers/</link>
		<comments>http://www.rapportinc.ca/blog/2011/10/blog-posts-versus-white-papers/#comments</comments>
		<pubDate>Fri, 07 Oct 2011 17:35:40 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Full Service Marketing]]></category>
		<category><![CDATA[Marketing Agency Toronto]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[branding toronto]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[online strategy]]></category>
		<category><![CDATA[professional writing]]></category>
		<category><![CDATA[writing for web]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=811</guid>
		<description><![CDATA[Should blogs replace white papers? We think not because they serve two different purposes. And, when done well, would have very different structures and content. 

Blogs are good for up-to-date breaking news, "how-to” advice and opinions. They’re also good at promoting a discussion among a group of prospects, creating a “buzz” that keeps the sales decision in front of your customer. White papers, on the other hand, contain solid research and valuable info, not just opinions. When well done, they are persuasive essays, critical for selling something that’s complex and/or involves a larger investment.]]></description>
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		<title>Make Your Tradeshow a Sales Success!</title>
		<link>http://www.rapportinc.ca/blog/2011/10/make-your-tradeshow-a-sales-success/</link>
		<comments>http://www.rapportinc.ca/blog/2011/10/make-your-tradeshow-a-sales-success/#comments</comments>
		<pubDate>Mon, 03 Oct 2011 13:35:41 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[Branding and Design]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Never Stop Learning]]></category>
		<category><![CDATA[Tradeshows]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[full service marketing]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[marketing agency toronto]]></category>
		<category><![CDATA[tradeshow booth]]></category>
		<category><![CDATA[traditional marketing]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=800</guid>
		<description><![CDATA[Lots of companies make what I would call half-hearted attempts at tradeshows thinking they’ll just test the waters. They get a not-so-great response and feel it’s not worth it, they’ll never do it again. They may be missing out on some great opportunities. If you’re going to try it, follow these five steps. Do so as professionally as possible, it’ll make the pay-off on the overall investment much higher.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How do you know you’re doing enough marketing?</title>
		<link>http://www.rapportinc.ca/blog/2011/08/how-do-you-know-you%e2%80%99re-doing-enough-marketing/</link>
		<comments>http://www.rapportinc.ca/blog/2011/08/how-do-you-know-you%e2%80%99re-doing-enough-marketing/#comments</comments>
		<pubDate>Thu, 11 Aug 2011 01:01:00 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[Building Rapport]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Never Stop Learning]]></category>
		<category><![CDATA[Online Strategy]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[full service marketing]]></category>
		<category><![CDATA[increase sales through marketing]]></category>
		<category><![CDATA[marketing company toronto]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=763</guid>
		<description><![CDATA[Having a plan allows you to not only reassure yourself you are doing enough, but also support the sales team by making sure they have what they need and they are using their tools effectively.]]></description>
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		<title>﻿﻿The 10 Laws of Website Creation in 2011</title>
		<link>http://www.rapportinc.ca/blog/2011/06/%ef%bb%bf%ef%bb%bfthe-10-laws-of-website-creation-in-2011/</link>
		<comments>http://www.rapportinc.ca/blog/2011/06/%ef%bb%bf%ef%bb%bfthe-10-laws-of-website-creation-in-2011/#comments</comments>
		<pubDate>Wed, 15 Jun 2011 14:26:35 +0000</pubDate>
		<dc:creator>Terri Carson</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[full service marketing]]></category>
		<category><![CDATA[internet strategy]]></category>
		<category><![CDATA[website design]]></category>
		<category><![CDATA[websites toronto]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=709</guid>
		<description><![CDATA[If you want to create a website that is strategically smart AND helps you get better search engine (Google) rankings, we have come up with 10 things you should do to make your website a success. This list is a blend of overriding principles for site creation and best practices for SEO. Use it for [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Can Good Design Have A Positive Impact On Your Bottom Line?</title>
		<link>http://www.rapportinc.ca/blog/2011/05/can-good-design-have-a-positive-impact-on-your-bottom-line/</link>
		<comments>http://www.rapportinc.ca/blog/2011/05/can-good-design-have-a-positive-impact-on-your-bottom-line/#comments</comments>
		<pubDate>Tue, 17 May 2011 13:35:38 +0000</pubDate>
		<dc:creator>Bill Tibbles</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Branding and Design]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[full service marketing]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[marketing agency]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=680</guid>
		<description><![CDATA[Today’s consumers, whether they fall into the B2B or B2C category, have an extremely well-developed sense of what constitutes appealing design. And while they cannot always articulate what it is about a well-designed piece of communication or campaign that attracts their attention and interest, they know what they like, and more importantly they know, and tend to avoid what they don’t like.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Should B2Bs Think About Mobile Websites? Part II</title>
		<link>http://www.rapportinc.ca/blog/2011/05/should-b2bs-think-about-mobile-websites-part-ii/</link>
		<comments>http://www.rapportinc.ca/blog/2011/05/should-b2bs-think-about-mobile-websites-part-ii/#comments</comments>
		<pubDate>Tue, 10 May 2011 16:40:43 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[full service marketing]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[markeitng agency]]></category>
		<category><![CDATA[mobile web sites]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=671</guid>
		<description><![CDATA[I know in my last blog I said content didn’t have to change for mobile, but it warrants consideration. Ideally you’d only update content in one place and see it magically appear across-the-board, but you might consider the opportunities afforded by the different behaviours of mobile surfers.]]></description>
		<wfw:commentRss>http://www.rapportinc.ca/blog/2011/05/should-b2bs-think-about-mobile-websites-part-ii/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Building Rapport Through Excellent Account Management</title>
		<link>http://www.rapportinc.ca/blog/2011/04/building-rapport-through-excellent-account-management/</link>
		<comments>http://www.rapportinc.ca/blog/2011/04/building-rapport-through-excellent-account-management/#comments</comments>
		<pubDate>Thu, 21 Apr 2011 18:31:14 +0000</pubDate>
		<dc:creator>Tom McGall</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Building Rapport]]></category>
		<category><![CDATA[Full Service Marketing]]></category>
		<category><![CDATA[Marketing Agency Toronto]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[full service marketing]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[Toronto]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=641</guid>
		<description><![CDATA[Client service excellence isn&#8217;t about doing what no one else can do; it&#8217;s about doing what anyone can do, but doesn&#8217;t. – Leo Bottary, Vice President, Public Affairs at Vistage International This statement is a good summation of the attitude I have carried with me throughout my 30+ years working as a client service/account manager [...]]]></description>
		<wfw:commentRss>http://www.rapportinc.ca/blog/2011/04/building-rapport-through-excellent-account-management/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Your Marketing Plan was a Waste of Time&#8230;  if it Lives in a Drawer.</title>
		<link>http://www.rapportinc.ca/blog/2011/01/your-marketing-plan-was-a-waste-of-time-if-it-lives-in-a-drawer/</link>
		<comments>http://www.rapportinc.ca/blog/2011/01/your-marketing-plan-was-a-waste-of-time-if-it-lives-in-a-drawer/#comments</comments>
		<pubDate>Mon, 03 Jan 2011 21:03:25 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Full Service Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[B2B toronto]]></category>
		<category><![CDATA[full service marketing]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=560</guid>
		<description><![CDATA[We can write strategies and plans to our heart's content, but if they don't translate to action, there's no point. On the other hand, action without strategy and planning is scattered and much less effective. It seems like a lot of work, but once you get it going, get into a groove and start seeing results, it'll get easier and easier. And remember, you're not alone.]]></description>
		<wfw:commentRss>http://www.rapportinc.ca/blog/2011/01/your-marketing-plan-was-a-waste-of-time-if-it-lives-in-a-drawer/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>What to Expect: Turn-around on Website and Design Projects</title>
		<link>http://www.rapportinc.ca/blog/2010/08/what-to-expect-turn-around-on-website-and-design-projects/</link>
		<comments>http://www.rapportinc.ca/blog/2010/08/what-to-expect-turn-around-on-website-and-design-projects/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 17:50:17 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Full Service Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[full service marketing]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[website design]]></category>
		<category><![CDATA[what to expect]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=438</guid>
		<description><![CDATA[The answer to ‘how long do they normally take’ can be as varied as the different types of projects and unique elements required – especially website design and development. Start by identifying key delivery dates, then build backwards to identify key milestones. Your full service design and marketing firm should know from experience how long projects typically take, and lead the way. The key is to discuss it all at the outset of a project, and make sure both sides agree to comfortable schedules.]]></description>
		<wfw:commentRss>http://www.rapportinc.ca/blog/2010/08/what-to-expect-turn-around-on-website-and-design-projects/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Building a Great Team with Rapport</title>
		<link>http://www.rapportinc.ca/blog/2010/07/building-a-great-team-with-rapport/</link>
		<comments>http://www.rapportinc.ca/blog/2010/07/building-a-great-team-with-rapport/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 18:53:11 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[Building Rapport]]></category>
		<category><![CDATA[Business Growth and Change]]></category>
		<category><![CDATA[Never Stop Learning]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[All-inclusive Marketing]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[full service marketing]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[hiring]]></category>
		<category><![CDATA[team building marketing]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=379</guid>
		<description><![CDATA[Hiring – especially for the first time – can be one of the scariest moves as an entrepreneur. Rapport currently has nine crew on top of me, and the dog. I've had a lot of experience with this and, though was lucky to find really great people, learned a few things along the way.
– Try prospects out on a project or two before committing.
– Define the need/position first, then find the right person.
– Personality and 'fit' into culture is as important as skill.
– Be open to them doing things differently then you and let them shine.]]></description>
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		<slash:comments>0</slash:comments>
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