Archive for the ‘Online Strategy’ Category
Friday, February 17th, 2012
Some look like mini versions of the full site, but some completely break, especially older websites and Flash (on iThings). You may think people aren’t looking at your site on mobile devices but that’s absolutely wrong. Statistics show that smartphones are outnumbering plain cell phones by huge quantities now. Don’t you think ‘how quaint’ when someone pulls out a regular cell phone?
People use their mobiles to conveniently look things up as soon as it occurs to them, including your site, no matter what your business. Where are they located again? What was that guy’s name? (more…)
Tags: full service marketing, marketing agency toronto, mobile marketing, mobile websites, website design toronto
Posted in B2B Marketing, Mobile Marketing, Online Strategy, Web Development | No Comments »
Tuesday, February 7th, 2012
Both mobile as a new medium, and a much deeper expectation of websites by very sophisticated users, means designers have to think in new dimensions, the experience and journey of the user being key.
Mobile Apps & Websites
We seriously urge clients to let us do a mobile version of their website. They may pooh pooh the proliferation of mobile devices but we know at the very least someone’s going to be sitting in their parking lot and pull your site up to check on your suite number. (more…)
Tags: designing for mobile, full service marketing firm toronto, mobile apps, mobile for b2b, mobile websites
Posted in Building Rapport, Mobile Marketing, Online Strategy, Web Development | No Comments »
Tuesday, December 20th, 2011
Unlike their B2C counter-parts, many B2Bs treat their websites as an online brochure. While it should showcase all that is unique about your company and express what you have to offer, it should also be treated as a lead generating tool with a focus on conversion.
Is your website pulling its weight?
In a full service marketing approach most, tools lead to the website. When we do Marketing Map sessions, invariably the website shows up as the second last and therefore most important step in a prospect’s path to that action step you want them to take to reach a sale. Does your site prompt them to take action? (more…)
Tags: graphic design toronto, marketing for business-to-business, website design toronto, websites for B2Bs
Posted in Full Service Marketing, Online Strategy, Web Development | No Comments »
Monday, December 12th, 2011
Websi
tes used to be seen as online brochures, you just needed a presence. No need to really drive people there, they’ll find you. After more than ten years of websites like that, and the more recent socialization of the internet we now know how important it is to be found. Would you build a big, beautiful building in the wilds of the Greater Toronto Area and expect people to just stumble in? There’s a lot of competition out there and visitors want to be engaged. You need to give them a reason to go to your site. (more…)
Tags: brand strategy, build web traffic, full service marketing firm toronto, web strategy, website design
Posted in Advertising in Toronto, B2B Marketing, Business Growth and Change, Online Strategy, Web Development | No Comments »
Wednesday, August 10th, 2011
You’re responsible for increasing sales; the summer is slow, the recession lags and you’re under pressure. The sales team says ‘maybe if we had a new marketing tool….’ The marketing team says ‘you have lots of tools, start using them properly…’ (more…)
Tags: B2B marketing, branding, full service marketing, increase sales through marketing, marketing company toronto
Posted in Building Rapport, Marketing Strategy, Never Stop Learning, Online Strategy, Social Media Marketing, Uncategorized | No Comments »
Thursday, July 7th, 2011
You decide to spend on a Pay Per Click campaign. Key phrases well chosen, ads artfully written for that small space. Best time of day to have the ads show up selected. You monitor, nurture and tweak as you watch the reports. (more…)
Tags: B2B marketing, digital strategy, full service marketing company, marketing strategy, Toronto
Posted in Full Service Marketing, Marketing Strategy, Online Strategy | 1 Comment »
