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	<title>Rapport Blog &#187; Never Stop Learning</title>
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	<link>http://www.rapportinc.ca/blog</link>
	<description>The first and best place in graphic and web design plus marketing in Toronto.</description>
	<lastBuildDate>Tue, 07 Feb 2012 18:50:25 +0000</lastBuildDate>
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		<title>Great Design &amp; Communication Is All About the People</title>
		<link>http://www.rapportinc.ca/blog/2011/10/great-design-communication-is-all-about-the-people/</link>
		<comments>http://www.rapportinc.ca/blog/2011/10/great-design-communication-is-all-about-the-people/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 19:03:35 +0000</pubDate>
		<dc:creator>Bill Tibbles</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Building Rapport]]></category>
		<category><![CDATA[Marketing Agency Toronto]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Never Stop Learning]]></category>
		<category><![CDATA[branding for B2B]]></category>
		<category><![CDATA[full service marketing]]></category>
		<category><![CDATA[hiring a marketing firm]]></category>
		<category><![CDATA[marketing company]]></category>
		<category><![CDATA[Marketing toronto]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=824</guid>
		<description><![CDATA[The 80/20 Factor: in a nutshell, it states that at any given time in our industry, 80% of design and communications will not be as strategically correct or well executed as the smaller 20% of work that is truly relevant and appealing to its target audience. The communications people who are able to achieve and help clients benefit from high calibre communications are a rare breed.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Make Your Tradeshow a Sales Success!</title>
		<link>http://www.rapportinc.ca/blog/2011/10/make-your-tradeshow-a-sales-success/</link>
		<comments>http://www.rapportinc.ca/blog/2011/10/make-your-tradeshow-a-sales-success/#comments</comments>
		<pubDate>Mon, 03 Oct 2011 13:35:41 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[Branding and Design]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Never Stop Learning]]></category>
		<category><![CDATA[Tradeshows]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[full service marketing]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[marketing agency toronto]]></category>
		<category><![CDATA[tradeshow booth]]></category>
		<category><![CDATA[traditional marketing]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=800</guid>
		<description><![CDATA[Lots of companies make what I would call half-hearted attempts at tradeshows thinking they’ll just test the waters. They get a not-so-great response and feel it’s not worth it, they’ll never do it again. They may be missing out on some great opportunities. If you’re going to try it, follow these five steps. Do so as professionally as possible, it’ll make the pay-off on the overall investment much higher.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Getting Your Team Onboard With Your Brand</title>
		<link>http://www.rapportinc.ca/blog/2011/08/getting-your-team-onboard-with-your-brand/</link>
		<comments>http://www.rapportinc.ca/blog/2011/08/getting-your-team-onboard-with-your-brand/#comments</comments>
		<pubDate>Mon, 29 Aug 2011 19:25:29 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Branding and Design]]></category>
		<category><![CDATA[Business Growth and Change]]></category>
		<category><![CDATA[Never Stop Learning]]></category>
		<category><![CDATA[brand style guides]]></category>
		<category><![CDATA[branding firm]]></category>
		<category><![CDATA[full service marketing]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[marketing agency toronto]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=775</guid>
		<description><![CDATA[We hear many people express frustration that their employees, particularly their salespeople don’t utilize the brand properly. This often happens because they haven't bought into it, it’s too difficult or they simply don’t know enough about it.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How do you know you’re doing enough marketing?</title>
		<link>http://www.rapportinc.ca/blog/2011/08/how-do-you-know-you%e2%80%99re-doing-enough-marketing/</link>
		<comments>http://www.rapportinc.ca/blog/2011/08/how-do-you-know-you%e2%80%99re-doing-enough-marketing/#comments</comments>
		<pubDate>Thu, 11 Aug 2011 01:01:00 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[Building Rapport]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Never Stop Learning]]></category>
		<category><![CDATA[Online Strategy]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[full service marketing]]></category>
		<category><![CDATA[increase sales through marketing]]></category>
		<category><![CDATA[marketing company toronto]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=763</guid>
		<description><![CDATA[Having a plan allows you to not only reassure yourself you are doing enough, but also support the sales team by making sure they have what they need and they are using their tools effectively.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>What Are Proprietary Websites?</title>
		<link>http://www.rapportinc.ca/blog/2010/11/what-are-proprietary-websites/</link>
		<comments>http://www.rapportinc.ca/blog/2010/11/what-are-proprietary-websites/#comments</comments>
		<pubDate>Thu, 04 Nov 2010 22:04:21 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Full Service Marketing]]></category>
		<category><![CDATA[Full-service Marketing]]></category>
		<category><![CDATA[Never Stop Learning]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[full service marketing]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[website developer]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=474</guid>
		<description><![CDATA[Proprietary websites are built with closed-source technology that the developer owns and controls. You essentially license it and often continually pay for access to it, and that access is very limited.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Building a Great Team with Rapport</title>
		<link>http://www.rapportinc.ca/blog/2010/07/building-a-great-team-with-rapport/</link>
		<comments>http://www.rapportinc.ca/blog/2010/07/building-a-great-team-with-rapport/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 18:53:11 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[Building Rapport]]></category>
		<category><![CDATA[Business Growth and Change]]></category>
		<category><![CDATA[Never Stop Learning]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[All-inclusive Marketing]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[full service marketing]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[hiring]]></category>
		<category><![CDATA[team building marketing]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=379</guid>
		<description><![CDATA[Hiring – especially for the first time – can be one of the scariest moves as an entrepreneur. Rapport currently has nine crew on top of me, and the dog. I've had a lot of experience with this and, though was lucky to find really great people, learned a few things along the way.
– Try prospects out on a project or two before committing.
– Define the need/position first, then find the right person.
– Personality and 'fit' into culture is as important as skill.
– Be open to them doing things differently then you and let them shine.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Ask for Feedback</title>
		<link>http://www.rapportinc.ca/blog/2010/06/how-to-ask-for-feedback/</link>
		<comments>http://www.rapportinc.ca/blog/2010/06/how-to-ask-for-feedback/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 16:27:47 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[All-inclusive Marketing]]></category>
		<category><![CDATA[Big World Marketing]]></category>
		<category><![CDATA[Never Stop Learning]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=273</guid>
		<description><![CDATA[We encourage clients to run their marketing materials by an advisory board or, even better, ideal clients at a not too early stage. However, if you simply say "what do you think" the question is too open-ended. The breadth of feedback can be overwhelming and have you needlessly second-guessing yourself. Here are some tips on how to get the most useful input.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Blogging for Professional Services: Make a Plan and Make it Easy</title>
		<link>http://www.rapportinc.ca/blog/2010/05/blogging-for-professional-services-make-a-plan-and-make-it-easy/</link>
		<comments>http://www.rapportinc.ca/blog/2010/05/blogging-for-professional-services-make-a-plan-and-make-it-easy/#comments</comments>
		<pubDate>Tue, 18 May 2010 21:49:42 +0000</pubDate>
		<dc:creator>Terri Carson</dc:creator>
				<category><![CDATA[All-inclusive Marketing]]></category>
		<category><![CDATA[Big World Marketing]]></category>
		<category><![CDATA[Never Stop Learning]]></category>
		<category><![CDATA[experts as bloggers]]></category>
		<category><![CDATA[make blogging easier]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Toronto]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=253</guid>
		<description><![CDATA[Professional services firms are full of subject matter experts that can gain interest and help clients and prospects by blogging about the things that their clients care about. Except those same experts are often getting paid $500- $1,000 an hour (or more) to do client work. And if the marketing budget includes internal time…things can get really expensive, quickly. Or if the professionals in the firm don’t think blogging helps build business, the challenges can be even greater.]]></description>
		<wfw:commentRss>http://www.rapportinc.ca/blog/2010/05/blogging-for-professional-services-make-a-plan-and-make-it-easy/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Accidental Entrepreneur</title>
		<link>http://www.rapportinc.ca/blog/2010/05/the-accidental-entrepreneur/</link>
		<comments>http://www.rapportinc.ca/blog/2010/05/the-accidental-entrepreneur/#comments</comments>
		<pubDate>Thu, 06 May 2010 15:52:50 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[Building Rapport]]></category>
		<category><![CDATA[Never Stop Learning]]></category>
		<category><![CDATA[All-inclusive Marketing]]></category>
		<category><![CDATA[business building strategy]]></category>
		<category><![CDATA[graphic design toronto]]></category>
		<category><![CDATA[small business start-up]]></category>
		<category><![CDATA[woman entrepreneur]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=241</guid>
		<description><![CDATA[I didn't set out to build the graphic design and marketing firm I have now, I was just looking for a job. Life had thrown me a detour and I found something even better. ]]></description>
		<wfw:commentRss>http://www.rapportinc.ca/blog/2010/05/the-accidental-entrepreneur/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>They used to say it takes seven points of contact to make a sale&#8230;</title>
		<link>http://www.rapportinc.ca/blog/2010/04/they-used-to-say-it-takes-seven-points-of-contact-to-make-a-sale/</link>
		<comments>http://www.rapportinc.ca/blog/2010/04/they-used-to-say-it-takes-seven-points-of-contact-to-make-a-sale/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 18:06:01 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[All-inclusive Marketing]]></category>
		<category><![CDATA[Big World Marketing]]></category>
		<category><![CDATA[Never Stop Learning]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[ROI on marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Toronto]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=230</guid>
		<description><![CDATA[It takes many points of contact to make a sale. These include everything from your business card and websites to personal appearances and that article you wrote for an industry association. Being bombarded by so many different kinds of messages, the more the merrier (different scope and means is great) and the more consistent the better. ]]></description>
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