Many firms offer SEO and PPC advertising, either as their specialty or a value-add service (like Rapport does). Most price it the same way – an ongoing monthly cost, and it can seem high. So, clients and marketers wonder what goes into that cost.
Archive for the ‘Full Service Marketing’ Category
Behind The Cost of Search Engine Optimization and PayPerClick
Friday, July 22nd, 2011What Comes After The Click?
Thursday, July 7th, 2011
You decide to spend on a Pay Per Click campaign. Key phrases well chosen, ads artfully written for that small space. Best time of day to have the ads show up selected. You monitor, nurture and tweak as you watch the reports. (more…)
Should B2Bs Think About Mobile Websites? Part I
Thursday, April 28th, 2011Yes, most definitely. B2C companies always seem to be ahead of B2Bs when it comes to adopting new technology. While B2B companies don’t have the same opportunities as consumer-oriented companies or retails stores do, like take advantage of geo-locating on smart phones to give special offers, there are plenty of reasons to work it into your marketing arsenal.
Building Rapport Through Excellent Account Management
Thursday, April 21st, 2011Client service excellence isn’t about doing what no one else can do; it’s about doing what anyone can do, but doesn’t. – Leo Bottary, Vice President, Public Affairs at Vistage International
This statement is a good summation of the attitude I have carried with me throughout my 30+ years working as a client service/account manager in print, design firm and marketing agency scenarios.
Marketing: How Many Vendors Do You Really Need?
Saturday, March 26th, 2011It’s not uncommon to go to different partners for different marketing needs. What’s the harm in that? Well… depending on the circumstances the harm can be wasted time, wasted money, wasted impact and lost opportunities. All the things a successful business does NOT want.
Unarmed & Dangerous
Monday, March 14th, 2011In the business world it’s often very easy to get carried away with an idea and run long and hard with it. And it happens more often than you might think. Why? Because ideas are seductive. They’re attractive. And if you have what you think is a good idea, it’s very easy to convince yourself that it’s the be all and end all that’s going to make your brand famous and build your business to astronomical heights.
But what if the idea turns out to be wrong. What if it simply sails over everybody’s head? What if it doesn’t do the job you thought it would do? What if, instead of being the be all and end all that you convinced yourself it would be. It turns out to the torpedo that ends up sinking your ship?
Direct Marketing: Everything Old Is New Again
Tuesday, February 1st, 2011Some of us here at Rapport are actually old enough to remember a time when electronic communication was considered to be a radio or TV commercial. It was a time when being smart about reaching and converting your target audiences had less to do with permission-based email programs and more to do with innovative approaches to advertising in all available media and perhaps even more importantly, direct marketing.
What does ‘rapport’ mean to you?
Thursday, January 27th, 2011An Internal Rapport Contest – Weekend in Niagara-on-the-Lake
Rapportians like going a little nuts sometimes, having fun, getting their creative on. This means exercises that don’t have to be as business practical as client-work. Bill Tibbles had a fantastic idea – a competition to create a poster that depicts the notion of rapport, with the winner getting a weekend in Niagara-on-the-Lake on Rapport.
It’s got everyone excited and has ignited a bit of healthy competitiveness.
Hiring a Design Firm is a Leap of Faith.
Tuesday, January 25th, 2011No pun intended.
I’ve had a number of prospective clients who’ve had a negative experience working with a design firm or marketing company in the past. Their stories include lack of attentiveness, missing deadlines, too many mistakes, over-promising, unsuitable ideas, or simply delivering uninspiring creative. The situation that seems to make it most difficult for prospects to ‘trust again’ is when the previous team failed to get the basics about what the company does, and their brand character. The result: they’re gun-shy on committing again. (more…)
