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	<title>Rapport Blog &#187; Business Growth and Change</title>
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	<link>http://www.rapportinc.ca/blog</link>
	<description>The first and best place in graphic and web design plus marketing in Toronto.</description>
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		<title>Celebrating Ten Years&#8230;  Back to Basics</title>
		<link>http://www.rapportinc.ca/blog/2012/01/celebrating-ten-years-%e2%80%a8back-to-basics/</link>
		<comments>http://www.rapportinc.ca/blog/2012/01/celebrating-ten-years-%e2%80%a8back-to-basics/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 16:52:53 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[Branding and Design]]></category>
		<category><![CDATA[Building Rapport]]></category>
		<category><![CDATA[Business Growth and Change]]></category>
		<category><![CDATA[Full Service Marketing]]></category>
		<category><![CDATA[branding toronto]]></category>
		<category><![CDATA[creative services firm]]></category>
		<category><![CDATA[full service marketing]]></category>
		<category><![CDATA[website design toronto]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=917</guid>
		<description><![CDATA[Rapport celebrates it’s tenth anniversary this March which, of course, inspires much navel-gazing. I have been thinking about what got us here. What are we best at? Look how much has changed in the last 10 years! How we can continue building on that success in this changing world? ]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>You Built It, Now What?</title>
		<link>http://www.rapportinc.ca/blog/2011/12/you-built-it-now-what/</link>
		<comments>http://www.rapportinc.ca/blog/2011/12/you-built-it-now-what/#comments</comments>
		<pubDate>Mon, 12 Dec 2011 15:04:30 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[Advertising in Toronto]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Business Growth and Change]]></category>
		<category><![CDATA[Online Strategy]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[build web traffic]]></category>
		<category><![CDATA[full service marketing firm toronto]]></category>
		<category><![CDATA[web strategy]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=894</guid>
		<description><![CDATA[Would you build a big, beautiful building in the wilds of the Greater Toronto Area and expect people to just stumble in? There’s a lot of competition out there and visitors want to be engaged. You need to give them a reason to go to your site. Five ways to drive people to your site...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Getting Your Team Onboard With Your Brand</title>
		<link>http://www.rapportinc.ca/blog/2011/08/getting-your-team-onboard-with-your-brand/</link>
		<comments>http://www.rapportinc.ca/blog/2011/08/getting-your-team-onboard-with-your-brand/#comments</comments>
		<pubDate>Mon, 29 Aug 2011 19:25:29 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Branding and Design]]></category>
		<category><![CDATA[Business Growth and Change]]></category>
		<category><![CDATA[Never Stop Learning]]></category>
		<category><![CDATA[brand style guides]]></category>
		<category><![CDATA[branding firm]]></category>
		<category><![CDATA[full service marketing]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[marketing agency toronto]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=775</guid>
		<description><![CDATA[We hear many people express frustration that their employees, particularly their salespeople don’t utilize the brand properly. This often happens because they haven't bought into it, it’s too difficult or they simply don’t know enough about it.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Panel Discussion Recap: Driving Corporate Growth Through Your Brand</title>
		<link>http://www.rapportinc.ca/blog/2011/06/panel-discussion-recap-driving-corporate-growth-through-your-brand/</link>
		<comments>http://www.rapportinc.ca/blog/2011/06/panel-discussion-recap-driving-corporate-growth-through-your-brand/#comments</comments>
		<pubDate>Tue, 28 Jun 2011 17:35:18 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Branding and Design]]></category>
		<category><![CDATA[Building Rapport]]></category>
		<category><![CDATA[Business Growth and Change]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[full service marketing]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[marketing agency toronto]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=724</guid>
		<description><![CDATA[We had a great seminar last Tuesday morning (June 21, 2011) with panelists Bruce Croxon, the founder of Lavalife, Joseph Pileggi, Director of Client Services at Thomson, Rogers Barristers and Solicitors, Terri Carson, Brand &#038; Marketing Strategist, Rapport, Sandra McEwan, Vice President, Valuations Practice, PricewaterhouseCoopers LLP and moderator Faith Seekings. See the Top Brand Tips for Growth.]]></description>
		<wfw:commentRss>http://www.rapportinc.ca/blog/2011/06/panel-discussion-recap-driving-corporate-growth-through-your-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Common Challenges of B2B Marketers – Part II</title>
		<link>http://www.rapportinc.ca/blog/2011/05/common-challenges-of-b2b-marketers-%e2%80%93-part-ii/</link>
		<comments>http://www.rapportinc.ca/blog/2011/05/common-challenges-of-b2b-marketers-%e2%80%93-part-ii/#comments</comments>
		<pubDate>Thu, 05 May 2011 20:45:03 +0000</pubDate>
		<dc:creator>Terri Carson</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Business Growth and Change]]></category>
		<category><![CDATA[B2B branding and strategy]]></category>
		<category><![CDATA[build brand recogntion]]></category>
		<category><![CDATA[full service marketing]]></category>
		<category><![CDATA[graphic design toronto]]></category>
		<category><![CDATA[marketing agency toronto]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=659</guid>
		<description><![CDATA[Common wisdom in the sophisticated world of B2C marketing is “If you build something without fully understanding what the customer wants, you are probably not going to sell as much of it as you like”.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What Does My Brochure Have to do With My Website?</title>
		<link>http://www.rapportinc.ca/blog/2010/11/what-does-my-brochure-have-to-do-with-my-website/</link>
		<comments>http://www.rapportinc.ca/blog/2010/11/what-does-my-brochure-have-to-do-with-my-website/#comments</comments>
		<pubDate>Sun, 21 Nov 2010 23:22:37 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Business Growth and Change]]></category>
		<category><![CDATA[Full Service Marketing]]></category>
		<category><![CDATA[Full-service Marketing]]></category>
		<category><![CDATA[business to business]]></category>
		<category><![CDATA[full service marketing]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=540</guid>
		<description><![CDATA[Top five ways to ensure your marketing tools are working optimally.    1. Draw them up as a map with your goal (i.e. call for meeting) at the centre so you can visualize going from one to the next through the prospects’ eyes.
   2. Establish basic strategy, like target audience and what you stand for up front, it will really help guide you when adding pieces down the road.
   3. Every time you add a piece check that it's consistent brand-wise with other marketing tools. Think design – colours, fonts and basic grid layout. Also think messaging, the way you talk about the company and it's value proposition.
   4. Ask yourself what you want prospects to do once they've seen the piece (i.e. call you, go to website, Tweet about you). Does it encourage them to do it? Can you make it more purposely drive prospects to the next part, or more parts of your funnel?
   5. One of the best ways to maintain a strong map is to have all pieces worked on by the same person or group. That means, find a marketing company to help that understands your business and goals, who you work well with and can do it all so you aren't bouncing from supplier to supplier, or doing it yourself.]]></description>
		<wfw:commentRss>http://www.rapportinc.ca/blog/2010/11/what-does-my-brochure-have-to-do-with-my-website/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>A Re-branding Project Plan</title>
		<link>http://www.rapportinc.ca/blog/2010/07/a-re-branding-project-plan/</link>
		<comments>http://www.rapportinc.ca/blog/2010/07/a-re-branding-project-plan/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 16:35:48 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[All-inclusive Marketing]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Business Growth and Change]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[full service marketing]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[re-branding]]></category>
		<category><![CDATA[Toronto]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=420</guid>
		<description><![CDATA[Most firms need to re-brand at some point, especially after the first 5 – 10 years in business. How should you approach this and what should you expect from your design firm as a project plan. I not only re-brand clients regularly, but I’ve done it myself. Once you’ve decided to rebrand (see past post The Right Time to Re-brand), what would the steps involved be? All design firms will have their own processes and approach, but would likely include the same basic principles as ours.]]></description>
		<wfw:commentRss>http://www.rapportinc.ca/blog/2010/07/a-re-branding-project-plan/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Building a Great Team with Rapport</title>
		<link>http://www.rapportinc.ca/blog/2010/07/building-a-great-team-with-rapport/</link>
		<comments>http://www.rapportinc.ca/blog/2010/07/building-a-great-team-with-rapport/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 18:53:11 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[Building Rapport]]></category>
		<category><![CDATA[Business Growth and Change]]></category>
		<category><![CDATA[Never Stop Learning]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[All-inclusive Marketing]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[full service marketing]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[hiring]]></category>
		<category><![CDATA[team building marketing]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=379</guid>
		<description><![CDATA[Hiring – especially for the first time – can be one of the scariest moves as an entrepreneur. Rapport currently has nine crew on top of me, and the dog. I've had a lot of experience with this and, though was lucky to find really great people, learned a few things along the way.
– Try prospects out on a project or two before committing.
– Define the need/position first, then find the right person.
– Personality and 'fit' into culture is as important as skill.
– Be open to them doing things differently then you and let them shine.]]></description>
		<wfw:commentRss>http://www.rapportinc.ca/blog/2010/07/building-a-great-team-with-rapport/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Top 10 Elements Often Lacking in Marketing Materials.</title>
		<link>http://www.rapportinc.ca/blog/2010/06/top-10-elements-often-lacking-in-marketing-materials/</link>
		<comments>http://www.rapportinc.ca/blog/2010/06/top-10-elements-often-lacking-in-marketing-materials/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 15:02:39 +0000</pubDate>
		<dc:creator>Bill Tibbles</dc:creator>
				<category><![CDATA[All-inclusive Marketing]]></category>
		<category><![CDATA[Big World Marketing]]></category>
		<category><![CDATA[Business Growth and Change]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[full service marketing]]></category>
		<category><![CDATA[grahic design]]></category>
		<category><![CDATA[Toronto]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=308</guid>
		<description><![CDATA[Many marketing tools are missing some basic things that can make a huge difference. How many of them are lacking in yours?]]></description>
		<wfw:commentRss>http://www.rapportinc.ca/blog/2010/06/top-10-elements-often-lacking-in-marketing-materials/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why B2Bs Should Care About Optimization (SEO)</title>
		<link>http://www.rapportinc.ca/blog/2010/06/why-b2bs-should-care-about-optimization-seo/</link>
		<comments>http://www.rapportinc.ca/blog/2010/06/why-b2bs-should-care-about-optimization-seo/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 19:11:51 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[All-inclusive Marketing]]></category>
		<category><![CDATA[Business Growth and Change]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[toronto. graphic design]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=280</guid>
		<description><![CDATA[Social media has created reasons to care about SEO from both ends of the spectrum. We know how prolific Google is for finding all kinds of information = if you generate content, people will find it. Second, social media makes it easy to get your content out there.]]></description>
		<wfw:commentRss>http://www.rapportinc.ca/blog/2010/06/why-b2bs-should-care-about-optimization-seo/feed/</wfw:commentRss>
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