Archive for the ‘Building Rapport’ Category

The True Value Of Relationships

Monday, September 19th, 2011

Part of the reason we write these blogs is to give our existing clients and potential clients some insight and a deeper understanding into the processes which drive the way we do what we do. (more…)

Making Time for Social Media

Monday, September 12th, 2011

One of the biggest criticisms of social media is the amount of time it appears to take to get involved in it. The platforms may be ‘free’ to use, but time is money and definitely a roadblock to companies getting involved, especially when there’s not a lot of hard evidence of the ROI, especially for B2Bs. However, we believe social media activity is important as part of a complete marketing map. And, with a little planning, it doesn’t have to be a big time suck for B2Bs. (more…)

How do you know you’re doing enough marketing?

Wednesday, August 10th, 2011

You’re responsible for increasing sales; the summer is slow, the recession lags and you’re under pressure. The sales team says ‘maybe if we had a new marketing tool….’ The marketing team says ‘you have lots of tools, start using them properly…(more…)

Who Can and Can’t Do Websites?

Friday, August 5th, 2011

I recently talked with a sailing buddy who had the idea that we were only a design company and couldn’t do websites. We’ve faced this misconception before: clients who have us do everything else, then take their website to a web development company. (more…)

Panel Discussion Recap: Driving Corporate Growth Through Your Brand

Tuesday, June 28th, 2011

We had a great seminar last Tuesday morning (June 21, 2011) with panelists Bruce Croxon, the founder of Lavalife, Joseph Pileggi, Director of Client Services at Thomson, Rogers Barristers and Solicitors, Terri Carson, Brand & Marketing Strategist, Rapport, Sandra McEwan, Vice President, Valuations Practice, PricewaterhouseCoopers LLP and moderator Faith Seekings – shown from left to right below.

They started out by sharing some of their own experiences and perspectives on branding and marketing.Driving Business Growth Through Your Brand Speakers (more…)

How to keep your design project on time and on budget

Wednesday, May 25th, 2011

Plan Carefully and Measure Often

Most people think of design work as fun and freewheeling, but, like any other “product” the design process has a beginning, lots of steps in the middle, and an end. The key to keeping design projects on time and on budget is to plan what the steps are and when they will occur before you start the work. Here are some of the steps you should follow to keep things on track:

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Building Rapport Through Excellent Account Management

Thursday, April 21st, 2011

Client service excellence isn’t about doing what no one else can do; it’s about doing what anyone can do, but doesn’t. – Leo Bottary, Vice President, Public Affairs at Vistage International

This statement is a good summation of the attitude I have carried with me throughout my 30+ years working as a client service/account manager in print, design firm and marketing agency scenarios.

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What does ‘rapport’ mean to you?

Thursday, January 27th, 2011

An Internal Rapport Contest – Weekend in Niagara-on-the-Lake

Rapportians like going a little nuts sometimes, having fun, getting their creative on. This means exercises that don’t have to be as business practical as client-work. Bill Tibbles had a fantastic idea – a competition to create a poster that depicts the notion of rapport, with the winner getting a weekend in Niagara-on-the-Lake on Rapport.

It’s got everyone excited and has ignited a bit of healthy competitiveness.

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Rapport Communications & Design and Innovators Alliance Announce Sponsorship Agreement

Tuesday, January 11th, 2011

PRESS RELEASE

FOR IMMEDIATE RELEASE

Rapport Communications & Design Inc. and Innovators Alliance Announce Sponsorship Agreement

Toronto, Ontario January 11 2011 – Rapport Communications & Design Inc., full-service marketing firm has proudly partnered with Innovators Alliance for 2011.

As the Official Marketing Partner of Innovators Alliance, Rapport will play a key role in raising awareness for the organization. Innovators Alliance, now in its twelfth year, is Ontario’s leading CEO to CEO network.

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Good Time Management These Days It Can Be A Real Competitive Advantage

Saturday, January 8th, 2011

There was a time, not so long ago, when time management was all the rage. There were time management courses you could take. There were time management people called secretaries and personal assistants that would help keep you on track and there was a plethora of software that you could plug into your computer, or print out and keep on your desk that would show you the big picture of your workflow. What you had to have done and when. Who you had to call and why. Etc. Etc.

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