Archive for the ‘Building Rapport’ Category
Monday, January 30th, 2012
As part of our tenth anniversary, we reflect on things that have changed most in the past decade. What stands out (not surprisingly) is the digital revolution and the reduced call for print design. Some may think production now belongs entirely in the technical world – it’s all coding and geekery, designers are not so needed.
There was a time when designers had to struggle to catch up and grasp what their technical counter-parts had invented, to understand what they could do or create with it. What a fun medium. It removes a lot of restraints from the physical realm of print.
It feels funny to talk like his, as if they just invented the Internet yesterday, but with the budding mobile world, opportunity for great design has exploded once again.
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Tags: designing for mobile, full service marketing firm toronto, online strategy, website design
Posted in Building Rapport, Full Service Marketing | No Comments »
Friday, January 13th, 2012
Rapport celebrates it’s tenth anniversary this March which, of course, inspires much navel-gazing. I have been thinking about what got us here. What are we best at? Look how much has changed in the last 10 years! How we can continue building on that success in this changing world? (more…)
Tags: branding toronto, creative services firm, full service marketing, website design toronto
Posted in Branding and Design, Building Rapport, Business Growth and Change, Full Service Marketing | 3 Comments »
Tuesday, October 18th, 2011
One of the things that we learn very early on in the communications industry is of the existence of a trend pattern. It goes by many different names, but we call it the 80/20 Factor. In a nutshell, it states that at any given time in our industry, 80% of design and communications will not be as strategically correct or well executed as the smaller 20% of work that is truly relevant and appealing to its target audience. (more…)
Tags: branding for B2B, full service marketing, hiring a marketing firm, marketing company, Marketing toronto
Posted in Brand Management, Building Rapport, Marketing Agency Toronto, Marketing Strategy, Never Stop Learning | No Comments »
Monday, September 12th, 2011
One of the biggest criticisms of social media is the amount of time it appears to take to get involved in it. The platforms may be ‘free’ to use, but time is money and definitely a roadblock to companies getting involved, especially when there’s not a lot of hard evidence of the ROI, especially for B2Bs. However, we believe social media activity is important as part of a complete marketing map. And, with a little planning, it doesn’t have to be a big time suck for B2Bs. (more…)
Tags: business-to-business marketing, full service marketing, making best use of LinkedIn, social media for B2B
Posted in All-inclusive Marketing, B2B Marketing, Building Rapport, Social Media Marketing, Web Development | No Comments »
Wednesday, August 10th, 2011
You’re responsible for increasing sales; the summer is slow, the recession lags and you’re under pressure. The sales team says ‘maybe if we had a new marketing tool….’ The marketing team says ‘you have lots of tools, start using them properly…’ (more…)
Tags: B2B marketing, branding, full service marketing, increase sales through marketing, marketing company toronto
Posted in Building Rapport, Marketing Strategy, Never Stop Learning, Online Strategy, Social Media Marketing, Uncategorized | No Comments »
Tuesday, June 28th, 2011
We had a great seminar last Tuesday morning (June 21, 2011) with panelists Bruce Croxon, the founder of Lavalife, Joseph Pileggi, Director of Client Services at Thomson, Rogers Barristers and Solicitors, Terri Carson, Brand & Marketing Strategist, Rapport, Sandra McEwan, Vice President, Valuations Practice, PricewaterhouseCoopers LLP and moderator Faith Seekings – shown from left to right below.
They started out by sharing some of their own experiences and perspectives on branding and marketing.
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Tags: brand strategy, branding, full service marketing, graphic design, marketing agency toronto
Posted in Brand Management, Branding and Design, Building Rapport, Business Growth and Change | No Comments »
Wednesday, May 25th, 2011
Plan Carefully and Measure Often
Most people think of design work as fun and freewheeling, but, like any other “product” the design process has a beginning, lots of steps in the middle, and an end. The key to keeping design projects on time and on budget is to plan what the steps are and when they will occur before you start the work. Here are some of the steps you should follow to keep things on track:
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Tags: B2B marketing, full service marketing firm, graphic design, markeitng companies toronto, Project Management
Posted in Building Rapport | No Comments »
Thursday, April 21st, 2011
Client service excellence isn’t about doing what no one else can do; it’s about doing what anyone can do, but doesn’t. – Leo Bottary, Vice President, Public Affairs at Vistage International
This statement is a good summation of the attitude I have carried with me throughout my 30+ years working as a client service/account manager in print, design firm and marketing agency scenarios.
(more…)
Tags: customer service, full service marketing, graphic design, Toronto
Posted in B2B Marketing, Building Rapport, Full Service Marketing, Marketing Agency Toronto, Uncategorized | No Comments »
