Rapport celebrates it’s tenth anniversary this March which, of course, inspires much navel-gazing. I have been thinking about what got us here. What are we best at? Look how much has changed in the last 10 years! How we can continue building on that success in this changing world? (more…)
You know you need a new brand/ad campaign/website, so you hire a professional to help you. They present two or three concepts for you to choose from, but you can’t really tell the difference. How do you know which is best? How do you know any of them are really good (other than they’re better than what you had)? (more…)
‘Tis the season… Fall and Spring host a lot of Tradeshows. They may seem old-fashioned but it’s still a great way to get in front of a specific group of people. However, many companies spend pots of money to participate, but miss the key ingredients to making the entire investment a success. Yes, it increases your overall cost, but you’re much more likely to get a return on investment if you do these five things. (more…)
We hear many people express frustration that their employees, particularly their salespeople don’t utilize the brand properly. They don’t see the point; they use the Word default instead of the corporate font. They don’t like the brochures so just don’t take them, or there’s cowboys who go off and create their own brochure. It’s frustrating when you’ve put a lot of money and effort into creating the brand and materials. (more…)
I recently talked with a sailing buddy who had the idea that we were only a design company and couldn’t do websites. We’ve faced this misconception before: clients who have us do everything else, then take their website to a web development company. (more…)
We had a great seminar last Tuesday morning (June 21, 2011) with panelists Bruce Croxon, the founder of Lavalife, Joseph Pileggi, Director of Client Services at Thomson, Rogers Barristers and Solicitors, Terri Carson, Brand & Marketing Strategist, Rapport, Sandra McEwan, Vice President, Valuations Practice, PricewaterhouseCoopers LLP and moderator Faith Seekings – shown from left to right below.
They started out by sharing some of their own experiences and perspectives on branding and marketing.
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There’s an adage in the communications industry that goes: “Everybody is an art director”. With today’s desktop publishing technology, its very easy for almost anyone to believe that they can design their own brand identity, corporate brochure, web site or whatever communications tools they need to move their business forward. (more…)
