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	<title>Rapport Blog &#187; Big World Marketing</title>
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	<link>http://www.rapportinc.ca/blog</link>
	<description>The first and best place in graphic and web design plus marketing in Toronto.</description>
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		<title>The True Value Of Relationships</title>
		<link>http://www.rapportinc.ca/blog/2011/09/the-true-value-of-relationships/</link>
		<comments>http://www.rapportinc.ca/blog/2011/09/the-true-value-of-relationships/#comments</comments>
		<pubDate>Mon, 19 Sep 2011 14:25:51 +0000</pubDate>
		<dc:creator>Bill Tibbles</dc:creator>
				<category><![CDATA[Advertising in Toronto]]></category>
		<category><![CDATA[Big World Marketing]]></category>
		<category><![CDATA[Building Rapport]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=788</guid>
		<description><![CDATA[One of the the things that everyone in the communications industry has to deal with on a fairly regular basis is justifying costs to their clients... even when it builds their business, enhances their corporate identity and provides an excellent ROI.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Top 10 Elements Often Lacking in Marketing Materials.</title>
		<link>http://www.rapportinc.ca/blog/2010/06/top-10-elements-often-lacking-in-marketing-materials/</link>
		<comments>http://www.rapportinc.ca/blog/2010/06/top-10-elements-often-lacking-in-marketing-materials/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 15:02:39 +0000</pubDate>
		<dc:creator>Bill Tibbles</dc:creator>
				<category><![CDATA[All-inclusive Marketing]]></category>
		<category><![CDATA[Big World Marketing]]></category>
		<category><![CDATA[Business Growth and Change]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[full service marketing]]></category>
		<category><![CDATA[grahic design]]></category>
		<category><![CDATA[Toronto]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=308</guid>
		<description><![CDATA[Many marketing tools are missing some basic things that can make a huge difference. How many of them are lacking in yours?]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Ask for Feedback</title>
		<link>http://www.rapportinc.ca/blog/2010/06/how-to-ask-for-feedback/</link>
		<comments>http://www.rapportinc.ca/blog/2010/06/how-to-ask-for-feedback/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 16:27:47 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[All-inclusive Marketing]]></category>
		<category><![CDATA[Big World Marketing]]></category>
		<category><![CDATA[Never Stop Learning]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=273</guid>
		<description><![CDATA[We encourage clients to run their marketing materials by an advisory board or, even better, ideal clients at a not too early stage. However, if you simply say "what do you think" the question is too open-ended. The breadth of feedback can be overwhelming and have you needlessly second-guessing yourself. Here are some tips on how to get the most useful input.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Marketing To Women. Contrary To Popular Male Belief, There Really Is A Difference</title>
		<link>http://www.rapportinc.ca/blog/2010/06/marketing-to-women-contrary-to-popular-male-belief-there-really-is-a-difference/</link>
		<comments>http://www.rapportinc.ca/blog/2010/06/marketing-to-women-contrary-to-popular-male-belief-there-really-is-a-difference/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 16:56:23 +0000</pubDate>
		<dc:creator>Bill Tibbles</dc:creator>
				<category><![CDATA[All-inclusive Marketing]]></category>
		<category><![CDATA[Big World Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketing to women]]></category>
		<category><![CDATA[Toronto]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=261</guid>
		<description><![CDATA[Marketing to women, There are ten top tips, in which you will find as you read through it is, there is a high level of interconnectivity between all of these characteristics.]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Blogging for Professional Services: Make a Plan and Make it Easy</title>
		<link>http://www.rapportinc.ca/blog/2010/05/blogging-for-professional-services-make-a-plan-and-make-it-easy/</link>
		<comments>http://www.rapportinc.ca/blog/2010/05/blogging-for-professional-services-make-a-plan-and-make-it-easy/#comments</comments>
		<pubDate>Tue, 18 May 2010 21:49:42 +0000</pubDate>
		<dc:creator>Terri Carson</dc:creator>
				<category><![CDATA[All-inclusive Marketing]]></category>
		<category><![CDATA[Big World Marketing]]></category>
		<category><![CDATA[Never Stop Learning]]></category>
		<category><![CDATA[experts as bloggers]]></category>
		<category><![CDATA[make blogging easier]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Toronto]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=253</guid>
		<description><![CDATA[Professional services firms are full of subject matter experts that can gain interest and help clients and prospects by blogging about the things that their clients care about. Except those same experts are often getting paid $500- $1,000 an hour (or more) to do client work. And if the marketing budget includes internal time…things can get really expensive, quickly. Or if the professionals in the firm don’t think blogging helps build business, the challenges can be even greater.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>They used to say it takes seven points of contact to make a sale&#8230;</title>
		<link>http://www.rapportinc.ca/blog/2010/04/they-used-to-say-it-takes-seven-points-of-contact-to-make-a-sale/</link>
		<comments>http://www.rapportinc.ca/blog/2010/04/they-used-to-say-it-takes-seven-points-of-contact-to-make-a-sale/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 18:06:01 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[All-inclusive Marketing]]></category>
		<category><![CDATA[Big World Marketing]]></category>
		<category><![CDATA[Never Stop Learning]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[ROI on marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Toronto]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=230</guid>
		<description><![CDATA[It takes many points of contact to make a sale. These include everything from your business card and websites to personal appearances and that article you wrote for an industry association. Being bombarded by so many different kinds of messages, the more the merrier (different scope and means is great) and the more consistent the better. ]]></description>
		<wfw:commentRss>http://www.rapportinc.ca/blog/2010/04/they-used-to-say-it-takes-seven-points-of-contact-to-make-a-sale/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Where Do I Start When Creating a Brand Message?</title>
		<link>http://www.rapportinc.ca/blog/2010/04/where-do-i-start-when-creating-a-brand-message/</link>
		<comments>http://www.rapportinc.ca/blog/2010/04/where-do-i-start-when-creating-a-brand-message/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 22:50:09 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[All-inclusive Marketing]]></category>
		<category><![CDATA[Big World Marketing]]></category>
		<category><![CDATA[brand character]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=226</guid>
		<description><![CDATA[A lack of consistency in marketing tools can create large gaps and even stop the trek through your marketing, on the way to your pre-sale action step. However, many businesses don't know where to even begin identifying and building their brand character. Besides hiring pros, there are a couple things you can do internally to get an idea of the right direction.]]></description>
		<wfw:commentRss>http://www.rapportinc.ca/blog/2010/04/where-do-i-start-when-creating-a-brand-message/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Social Media: How Much of it is Hype?</title>
		<link>http://www.rapportinc.ca/blog/2010/03/social-media-how-much-of-it-is-hype/</link>
		<comments>http://www.rapportinc.ca/blog/2010/03/social-media-how-much-of-it-is-hype/#comments</comments>
		<pubDate>Sun, 28 Mar 2010 20:18:40 +0000</pubDate>
		<dc:creator>Terri Carson</dc:creator>
				<category><![CDATA[All-inclusive Marketing]]></category>
		<category><![CDATA[Big World Marketing]]></category>
		<category><![CDATA[grahic design]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[websites that work]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=205</guid>
		<description><![CDATA[There's been a lot of hype around adding social media to a company's marketing plan. But, before you jump in, investigate how your target audience is really using it (or not) so that, like all other marketing efforts, you'll find the best way to get the most impact.]]></description>
		<wfw:commentRss>http://www.rapportinc.ca/blog/2010/03/social-media-how-much-of-it-is-hype/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Why Face to Face Presentations Work</title>
		<link>http://www.rapportinc.ca/blog/2010/03/why-face-to-face-presentations-work/</link>
		<comments>http://www.rapportinc.ca/blog/2010/03/why-face-to-face-presentations-work/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 13:07:20 +0000</pubDate>
		<dc:creator>Bill Tibbles</dc:creator>
				<category><![CDATA[All-inclusive Marketing]]></category>
		<category><![CDATA[Big World Marketing]]></category>
		<category><![CDATA[bill tibbles]]></category>
		<category><![CDATA[creative professional]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[high-end branding]]></category>
		<category><![CDATA[Toronto]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=198</guid>
		<description><![CDATA[When a creative professional presents the client fewer options face-to-face along with a well thought-out rationale (as opposed to sending multiple options via email), it sets the stage for a more productive relationship going forward and establishes better rapport.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Why the Huge Range in Web Design &amp; Development Pricing?</title>
		<link>http://www.rapportinc.ca/blog/2010/02/why-the-huge-range-in-web-design-development-pricing/</link>
		<comments>http://www.rapportinc.ca/blog/2010/02/why-the-huge-range-in-web-design-development-pricing/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 23:17:53 +0000</pubDate>
		<dc:creator>Faith Seekings</dc:creator>
				<category><![CDATA[All-inclusive Marketing]]></category>
		<category><![CDATA[Big World Marketing]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[web development proposal]]></category>

		<guid isPermaLink="false">http://www.rapportinc.ca/blog/?p=185</guid>
		<description><![CDATA[Proposals on web development can vary enormously depending on the kinds of web development companies you are asking to quote, from freelancers to huge specialists.]]></description>
		<wfw:commentRss>http://www.rapportinc.ca/blog/2010/02/why-the-huge-range-in-web-design-development-pricing/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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