Archive for February, 2012

When’s a Good Time to Redo Your Website? Part I

Monday, February 27th, 2012

If every time you look at your site it elicits an ‘ugh’ or an eye-roll. When you find yourself apologizing for it or explaining things when someone asks for it. When it just isn’t helping you anymore.

At Rapport we’re very lucky that we can update our site whenever we want, but most people don’t have designers and web developers on payroll. It takes more than one factor to justify the time required and expense of redoing a website. I’d say if you’re suffering from two or three of the following five problems, it’s time to consider a new website.

  1. Content and Design is Out of Date
  2. Not Search Engine Friendly
  3. Doesn’t Have any Interactive Elements
  4. Can’t Update it Yourself
  5. Doesn’t Work on Mobile

Follow this five-part blog to learn more.

Content and Design is Out of Date

If your news is outdated it makes your site look 10X more outdated.Content includes all information on your site – text, photos, links, news, etc. (more…)

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Posted in B2B Marketing, Full Service Marketing, Online Strategy, Web Development | 2 Comments »

Have You Looked at Your Website on a Smartphone?

Friday, February 17th, 2012

Some look like mini versions of the full site, but some completely break, especially older websites and Flash (on iThings). You may think people aren’t looking at your site on mobile devices but that’s absolutely wrong. Statistics show that smartphones are outnumbering plain cell phones by huge quantities now. Don’t you think ‘how quaint’ when someone pulls out a regular cell phone?

People use their mobiles to conveniently look things up as soon as it occurs to them, including your site, no matter what your business. Where are they located again? What was that guy’s name? (more…)

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Posted in B2B Marketing, Mobile Marketing, Online Strategy, Web Development | 3 Comments »

Design Challenge: Understanding and Optimizing the Experience

Tuesday, February 7th, 2012

Both mobile as a new medium, and a much deeper expectation of websites by very sophisticated users, means designers have to think in new dimensions, the experience and journey of the user being key.

Mobile Apps & Websites

We seriously urge clients to let us do a mobile version of their website. They may pooh pooh the proliferation of mobile devices but we know at the very least someone’s going to be sitting in their parking lot and pull your site up to check on your suite number. (more…)

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Posted in Building Rapport, Mobile Marketing, Online Strategy, Web Development | No Comments »