As part of our tenth anniversary, we reflect on things that have changed most in the past decade. What stands out (not surprisingly) is the digital revolution and the reduced call for print design. Some may think production now belongs entirely in the technical world – it’s all coding and geekery, designers are not so needed.
There was a time when designers had to struggle to catch up and grasp what their technical counter-parts had invented, to understand what they could do or create with it. What a fun medium. It removes a lot of restraints from the physical realm of print.
It feels funny to talk like his, as if they just invented the Internet yesterday, but with the budding mobile world, opportunity for great design has exploded once again.
