10th Anniversary: Top Ten Things Learned, Part IV

May 8th, 2012 by

We’re celebrating our 10th anniversary and started recounting what we’ve learned in the January newsletter. We learned a lot in that time and this series will explain each point a little more.

Word of Mouth is the Best Marketing for Small Businesses

I know from our own experience that nothing beats people talking about you and telling people who trust them they should consider hiring you. Read the rest of this entry »

More on Proprietary Websites

May 1st, 2012 by

I’ve written about what proprietary websites are in a previous post because I’ve had several clients, or prospective clients who have built sites on proprietary systems and run into trouble later on. They weren’t happy with the service or the fees and wanted us to take over management, refresh or expand it. Unfortunately, they were unable to move the site because it was built on a framework that belongs to someone else. Read the rest of this entry »

Avoiding Scope-creep on Web Projects

April 24th, 2012 by

Scope-creep is when requests for changes or additions grow outside the requirements and price of the original project agreement. Website projects are the most susceptible to this. It can be simple as extra pages or complicated like adding a login area. The resulting problem isn’t just financial, but often delays. Why? And what can we do about it? Read the rest of this entry »

10th Anniversary Part III: Always Make Time for Proofing and Testing

April 17th, 2012 by

Our newsletter this past January kicked off our 10th anniversary celebration by including what we’ve learned. We learned a lot and this series will explain each in more depth.

Always Make Time for Proofing and Testing

When a client needs something in a rush from us we always manage to make it work. It’s not a regular habit, but things get forgotten or come up last minute. It can be a little stressful as both sides drop other things and rush to get it done. But, no matter how rushed, you must make time for proofing and testing. Read the rest of this entry »

10th Anniversary Part II: Big, Complex Projects

April 10th, 2012 by

Our January 2012 newsletter kicked off our 10 year celebration and showed what we’ve learned. It’s a lot! This series will further explain our navel-gazing thoughts.

We Can Do Big, Complex Projects Really Well

Every time Lisa here hands me a back-up DVD of completed projects for my home collection, I’m amazed at the variety and volume of work we’ve done. Over the past two-three years we’ve had the honour of doing some much more complex projects, with multiple pieces and deadlines.

It All Comes Down to OrganizationComplex projects require great organization

By that I mean the entity and the skill. Read the rest of this entry »

When’s a Good Time to Redo Your Website? Part V

April 4th, 2012 by

If your site is generally falling behind in technology and user experience you risk it becoming irrelevant, when evidence shows it’s the tool we rely on most heavily, the penultimate step in your prospects journey to a sale. If it suffers from two or more of the following things, it’s time to consider a whole new website.

  1. Content and Design is Out of Date (see Part I)
  2. Not Search Engine Friendly (see Part II)
  3. Doesn’t Have any Interactive Elements (see Part III)
  4. Can’t Update it Yourself (see Part IV)
  5. Doesn’t Work on Mobile

Doesn’t Work on Mobile

People are looking at your website on a mobile device. Your site should at least work properly. I’ve seen many that are just mini versions of the full site, but I’ve seen some that don’t work at all, look completely broken. Read the rest of this entry »

10th Anniversary Part I: Clients want design that builds business!

March 30th, 2012 by

Our January 2012 newsletter kicked off our 10 year celebration and included some reflection on what we’ve learned the last 10 years. This top ten series will further explain the navel-gazing thoughts.

Clients want—and need—design that builds business.

You hire a creative firm for one main reason – to improve your business. Whether it’s a design firm, a full service marketing company, ad agency or web development firm, you are looking to increase business, your market share.

That being said, the prettiest, coolest, wittiest most clever creative work does you no good if it’s not aligned with business objectives and lead prospects to take action. Read the rest of this entry »

When’s a Good Time to Redo Your Website? Part IV

March 28th, 2012 by

If your website has become a source of frustration or worse, embarrassment, and you can point to more than one of the following practical reasons, it’s probably a good time for a new website.

  1. Content and Design is Out of Date (see Part I)
  2. Not Search Engine Friendly (see Part II)
  3. Doesn’t Have any Interactive Elements (see Part III)
  4. Can’t Update it Yourself
  5. Doesn’t Work on Mobile

Follow this series for elaboration on all five points.

Can’t Update it Yourself

Since the dawn of websites people have complained about the monthly contracts, the cost and time lag of needing to get their web developers to make the smallest change to their sites. Read the rest of this entry »

Website Videos: A New Way to be Found Online

March 26th, 2012 by

Remember when we used to talk endlessly about SEO (Search Engine Optimization)? SEO focuses on keywords within text files. Well, there’s a new acronym in town—DAO (Digital Asset Optimization). Ignore DAO marketing at your peril! When properly set up, search engines pick up your web content in all forms that isn’t text-file based: videos, animation, podcasts, message boards, maps, images. Putting a video on your website, for example, can seriously increase your search visibility and ranking position. Read the rest of this entry »

When’s a Good Time to Redo Your Website? Part III

March 15th, 2012 by

It’s time to redo your website when you’re really jealous of the competition. If you can’t be found or everything is really out of date coupled with one of the following may be enough to get the budget approved.

  1. Content and Design is Out of Date
    (see Part I)
  2. Not Search Engine Friendly (see Part II)
  3. Doesn’t have any Interactive Elements
  4. Can’t Update it Yourself
  5. Doesn’t Work on Mobile

Doesn’t Have Any Interactive Elements

Everyone can be an author now, no one wants to be broadcast to anymore, everyone wants to share theirs’ and read others’ opinions these days. Read the rest of this entry »