May 8th, 2012 by Faith Seekings
We’re celebrating our 10th anniversary and started recounting what we’ve learned in the January newsletter. We learned a lot in that time and this series will explain each point a little more.
Word of Mouth is the Best Marketing for Small Businesses
I know from our own experience that nothing beats people talking about you and telling people who trust them they should consider hiring you. Read the rest of this entry »
Tags: brand development, business-to-business marketing, full service marketing toronto, graphic design, professional services marketing
Posted in B2B Marketing, Brand Management, Building Rapport, Never Stop Learning | No Comments »
May 1st, 2012 by Faith Seekings
I’ve written about what proprietary websites are in a previous post because I’ve had several clients, or prospective clients who have built sites on proprietary systems and run into trouble later on. They weren’t happy with the service or the fees and wanted us to take over management, refresh or expand it. Unfortunately, they were unable to move the site because it was built on a framework that belongs to someone else. Read the rest of this entry »
Tags: content management systems, full service marketing, online strategy, web design and development, wordpress websites
Posted in Business Growth and Change, Web Development | No Comments »
April 24th, 2012 by Faith Seekings
Scope-creep is when requests for changes or additions grow outside the requirements and price of the original project agreement. Website projects are the most susceptible to this. It can be simple as extra pages or complicated like adding a login area. The resulting problem isn’t just financial, but often delays. Why? And what can we do about it? Read the rest of this entry »
Tags: full service marketing, graphic design, managing web projects, marketing firm toronto
Posted in Building Rapport, Online Strategy, Web Development | 2 Comments »
April 17th, 2012 by Faith Seekings
Our newsletter this past January kicked off our 10th anniversary celebration by including what we’ve learned. We learned a lot and this series will explain each in more depth.
Always Make Time for Proofing and Testing
When a client needs something in a rush from us we always manage to make it work. It’s not a regular habit, but things get forgotten or come up last minute. It can be a little stressful as both sides drop other things and rush to get it done. But, no matter how rushed, you must make time for proofing and testing. Read the rest of this entry »
Tags: full service marketing toronto, graphic design toronto, proofing and testing websites, quality control best practices
Posted in Branding and Design, Building Rapport, Marketing Agency Toronto, Never Stop Learning, Web Development | No Comments »
April 10th, 2012 by Faith Seekings
Our January 2012 newsletter kicked off our 10 year celebration and showed what we’ve learned. It’s a lot! This series will further explain our navel-gazing thoughts.
We Can Do Big, Complex Projects Really Well
Every time Lisa here hands me a back-up DVD of completed projects for my home collection, I’m amazed at the variety and volume of work we’ve done. Over the past two-three years we’ve had the honour of doing some much more complex projects, with multiple pieces and deadlines.
It All Comes Down to Organization
By that I mean the entity and the skill. Read the rest of this entry »
Tags: full service marketing, graphic design firm toronto, marketing for business-to-business, website design
Posted in Advertising in Toronto, Building Rapport, Full Service Marketing, Marketing Agency Toronto, Never Stop Learning | 1 Comment »
April 4th, 2012 by Faith Seekings
If your site is generally falling behind in technology and user experience you risk it becoming irrelevant, when evidence shows it’s the tool we rely on most heavily, the penultimate step in your prospects journey to a sale. If it suffers from two or more of the following things, it’s time to consider a whole new website.
- Content and Design is Out of Date (see Part I)
- Not Search Engine Friendly (see Part II)
- Doesn’t Have any Interactive Elements (see Part III)
- Can’t Update it Yourself (see Part IV)
- Doesn’t Work on Mobile
Doesn’t Work on Mobile
People are looking at your website on a mobile device. Your site should at least work properly. I’ve seen many that are just mini versions of the full site, but I’ve seen some that don’t work at all, look completely broken. Read the rest of this entry »
Tags: corporate websites, design for mobile devices, marketing agency toronto, mobile websites, website design
Posted in B2B Marketing, Branding and Design, Full Service Marketing, Online Strategy, Web Development | 1 Comment »
March 30th, 2012 by Faith Seekings
Our January 2012 newsletter kicked off our 10 year celebration and included some reflection on what we’ve learned the last 10 years. This top ten series will further explain the navel-gazing thoughts.
Clients want—and need—design that builds business.
You hire a creative firm for one main reason – to improve your business. Whether it’s a design firm, a full service marketing company, ad agency or web development firm, you are looking to increase business, your market share.
That being said, the prettiest, coolest, wittiest most clever creative work does you no good if it’s not aligned with business objectives and lead prospects to take action. Read the rest of this entry »
Tags: B2B marketing, full service marketing toronto, graphic design toronto, marketing metrics and objectives, marketing plan and execution
Posted in All-inclusive Marketing, B2B Marketing, Brand Management, Building Rapport, Marketing Strategy | No Comments »
March 28th, 2012 by Faith Seekings
If your website has become a source of frustration or worse, embarrassment, and you can point to more than one of the following practical reasons, it’s probably a good time for a new website.
- Content and Design is Out of Date (see Part I)
- Not Search Engine Friendly (see Part II)
- Doesn’t Have any Interactive Elements (see Part III)
- Can’t Update it Yourself
- Doesn’t Work on Mobile
Follow this series for elaboration on all five points.
Can’t Update it Yourself
Since the dawn of websites people have complained about the monthly contracts, the cost and time lag of needing to get their web developers to make the smallest change to their sites. Read the rest of this entry »
Tags: building an online presence, content management made easy, full service firm toronto, mobile websites, website design
Posted in B2B Marketing, Full-service Marketing, Online Strategy, Web Development | 2 Comments »
March 26th, 2012 by Faith Seekings
Remember when we used to talk endlessly about SEO (Search Engine Optimization)? SEO focuses on keywords within text files. Well, there’s a new acronym in town—DAO (Digital Asset Optimization). Ignore DAO marketing at your peril! When properly set up, search engines pick up your web content in all forms that isn’t text-file based: videos, animation, podcasts, message boards, maps, images. Putting a video on your website, for example, can seriously increase your search visibility and ranking position. Read the rest of this entry »
Tags: corporate video online, dynamic websites, full service marketing, graphic design, website videos
Posted in Never Stop Learning, Online Strategy, Social Media Marketing, Uncategorized, Web Development | No Comments »
March 15th, 2012 by Faith Seekings
It’s time to redo your website when you’re really jealous of the competition. If you can’t be found or everything is really out of date coupled
with one of the following may be enough to get the budget approved.
- Content and Design is Out of Date
(see Part I)
- Not Search Engine Friendly (see Part II)
- Doesn’t have any Interactive Elements
- Can’t Update it Yourself
- Doesn’t Work on Mobile
Doesn’t Have Any Interactive Elements
Everyone can be an author now, no one wants to be broadcast to anymore, everyone wants to share theirs’ and read others’ opinions these days. Read the rest of this entry »
Tags: building online presence, full service marketing firm toronto, search engine optimization for B2B, web design company, website design
Posted in B2B Marketing, Full-service Marketing, Online Strategy, Web Development | No Comments »