Rapport celebrates it’s tenth anniversary this March which, of course, inspires much navel-gazing. I have been thinking about what got us here. What are we best at? Look how much has changed in the last 10 years! How we can continue building on that success in this changing world? Read the rest of this entry »
Your Website is a Sales Tool, Make it Work Hard.
December 20th, 2011 by Faith SeekingsUnlike their B2C counter-parts, many B2Bs treat their websites as an online brochure. While it should showcase all that is unique about your company and express what you have to offer, it should also be treated as a lead generating tool with a focus on conversion.
Is your website pulling its weight?
In a full service marketing approach most, tools lead to the website. When we do Marketing Map sessions, invariably the website shows up as the second last and therefore most important step in a prospect’s path to that action step you want them to take to reach a sale. Does your site prompt them to take action? Read the rest of this entry »
You Built It, Now What?
December 12th, 2011 by Faith SeekingsWebsi
tes used to be seen as online brochures, you just needed a presence. No need to really drive people there, they’ll find you. After more than ten years of websites like that, and the more recent socialization of the internet we now know how important it is to be found. Would you build a big, beautiful building in the wilds of the Greater Toronto Area and expect people to just stumble in? There’s a lot of competition out there and visitors want to be engaged. You need to give them a reason to go to your site. Read the rest of this entry »
When to Outsource Marketing
November 21st, 2011 by Faith SeekingsIn the growth cycle of a firm it’s normal to start outsourcing various needs, from bookkeeping to marketing firms, when you cross a certain threshold. The decision as to when to do it usually comes down to capacity and skill. Even in larger companies, the responsibility may fall on an office manager or controller, someone without a marketing head and other important work to do. Read the rest of this entry »
How Do You Know It’s Good?
October 26th, 2011 by Faith SeekingsYou know you need a new brand/ad campaign/website, so you hire a professional to help you. They present two or three concepts for you to choose from, but you can’t really tell the difference. How do you know which is best? How do you know any of them are really good (other than they’re better than what you had)? Read the rest of this entry »
Great Design & Communication Is All About the People
October 18th, 2011 by Bill TibblesOne of the things that we learn very early on in the communications industry is of the existence of a trend pattern. It goes by many different names, but we call it the 80/20 Factor. In a nutshell, it states that at any given time in our industry, 80% of design and communications will not be as strategically correct or well executed as the smaller 20% of work that is truly relevant and appealing to its target audience. Read the rest of this entry »
Make Your Tradeshow a Sales Success!
October 3rd, 2011 by Faith Seekings‘Tis the season… Fall and Spring host a lot of Tradeshows. They may seem old-fashioned but it’s still a great way to get in front of a specific group of people. However, many companies spend pots of money to participate, but miss the key ingredients to making the entire investment a success. Yes, it increases your overall cost, but you’re much more likely to get a return on investment if you do these five things. Read the rest of this entry »
The True Value Of Relationships
September 19th, 2011 by Bill TibblesPart of the reason we write these blogs is to give our existing clients and potential clients some insight and a deeper understanding into the processes which drive the way we do what we do. Read the rest of this entry »
